Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments. And this demand is growing five times faster than internal IT organizations’ capacity to deliver them (Gartner). This column will examine what developing enterprise mobile apps involves, what types of businesses can benefit and what has been holding businesses back. We also share some best practice tips from practitioners and the top 10 common mistakes made by enterprise apps developers. What are enterprise mobile apps? Enterprise mobile apps are developed by companies to be used by employees, particularly employees in the field, including sales, … [Read more...] about Best practice tips for developing an enterprise mobile app
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Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly… right? Not quite. Here’s a breakdown of the differences. Last year, Google shook up the industry by switching up its mobile search algorithm to favor mobile-friendly sites. A fairly self-explanatory term, “mobile-friendly” refers to, well, a site that works on the smaller screen of a mobile device. Mobilegeddon was a natural response to the natural shift in people’s browsing preferences, which are increasingly moving toward mobile devices. In an uncharacteristically transparent move, Google let everyone know about the update nearly two months ahead of time, even including tips for increased mobile-friendliness: avoiding software like Flash, which isn’t common on mobile devices; text that’s big enough to be read without zooming; links and buttons spaced far enough apart to accommodate fingers. But while it’s clear what constitutes a … [Read more...] about What’s the difference between responsive, adaptive and mobile-friendly sites?
If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, converting to mobile shoppers with the same success as PC shoppers. As Andy Favell writes in ClickZ Intelligence’s new report, ‘The DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design’: “It is fair to conclude that conversions would be higher if the m-commerce experience on the web was better designed with smartphone users in mind. M-commerce sites that crack this will sell more.” One of the most consistent mistakes made with mobile site design is a failure to take into account the differing circumstances, needs and intentions of smartphone users; in other … [Read more...] about Why mobile commerce sites should be designed for context
How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win an iPad mini. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels. A 2013 study by Multichannel Merchant and Neustar found that 35% of companies already market on multiple channels, and a further 27% had plans to implement a multi-channel strategy in the near future. Among the customer touchpoints that the study’s respondents considered most critical to their organisation were search engines, cited by 61% of marketers; mobile, cited by 54% of marketers; and social media, cited by 53% of marketers. 2016 has been full of developments that will have a huge impact on the way that marketers approach these channels in 2017 and beyond. So as we close out the year, what are some … [Read more...] about Three major developments that will shape multi-channel marketing in 2017
Brands and large, multi-location businesses are horrible at local SEO. That is a bit of a generalization, of course, but it certainly represents my experience working with larger multi-location businesses in the U.K. If you have a recognized brand with a local presence, your general authority should make ranking in local search results somewhat easier; yet all too often, this is not the case. The purpose of this post is to outline the key areas for brands, franchises and multi location businesses to focus on for local search success. Why Is Local SEO Important? Why should you care about local search visibility? What’s in it for you? According to BrightLocal’s Local Consumer Review Survey 2014, 92% of consumers used the internet to find a local business in 2014. And that number is likely growing — a recent Google report noted that Google searches containing “near me” have increased 34X since 2011. The proliferation of mobile internet access via smartphones … [Read more...] about Top 5 Issues Wrecking Local SEO For Multi-Location Businesses