What one should really care about is the percentage of conversions not occurring the same day as the impression or click. More specifically, the average time lag from impression/click to conversion can help marketers define was a relevant cookie window should be to optimize the entire buying cycle. … [Read more...] about Multi-Touch Attribution & Conversion: Does It Matter?
Multi touch attribution google analytics
What’s Next? If your read through the entire post (welcome to the conclusion!), you can see we are just scratching the surface for the potential of a dimension like this. You should be asking questions like: Can we create a metric for count of CTAs clicks (we can)? Can we predict the likelihood of a particular CTA early in the visit (we can)? Congratulations, you’ve cracked opened the door and seen a sliver of light. It’s your choice where to go next. … [Read more...] about Call-To-Action Sequence Reporting in Google Analytics
For those of you focusing on multiple marketing channels, these reports are just a scratch in the surface of what you might find. While this article focuses on segments of PPC traffic, another obvious direction loops in your other marketing channels. How does your revenue change when visitors are both email referrals and direct visitors? Do display buys assist in customer acquisition, such as email list signups? … [Read more...] about 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting
Daniel Waisberg is the Principal og Conversion Journeyand the founder of Online Behavior, a Marketing Measurement & Optimization website. He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains. Daniel is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Twitter or Google+. … [Read more...] about Multi-Channel Funnels & Assists Coming To Google Analytics
My role at Google is in two parts. In the inward facing part I am the “customer evangelist” as I help shape the vision, direction and features of 13 different Google tools that provide data to customers. In the outward facing role I help the top xx Google customers to leverage data more effectively. … [Read more...] about Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru