Benjamin Vigneron is a seasoned digital marketing strategist with experience in Europe and the US and was listed as one of the best eCommerce PPC Experts by PPC Hero in September 2014. He currently works as a Senior Business Analyst in the Digital Marketing team at Adobe, where he provides advertisers and account management teams with data-driven and actionable insights on strategies to optimize their search, programmatic, and social initiatives. … [Read more...] about Multi-Touch Attribution & Conversion: Does It Matter?
Multi touch attribution google analytics
What’s Next? If your read through the entire post (welcome to the conclusion!), you can see we are just scratching the surface for the potential of a dimension like this. You should be asking questions like: Can we create a metric for count of CTAs clicks (we can)? Can we predict the likelihood of a particular CTA early in the visit (we can)? Congratulations, you’ve cracked opened the door and seen a sliver of light. It’s your choice where to go next. … [Read more...] about Call-To-Action Sequence Reporting in Google Analytics
Carrie Albright is a Senior Account Manager at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As a featured author for PPC Hero, a frequent webinar host, and a seasoned public speaker, Carrie pursues any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered by her varying clients. … [Read more...] about 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting
Assisted Conversions This report shows how many conversions were assisted by each channel (Assisted Conversions), how many were completed by each channel (Last Interaction Conversions), and value of these conversions (Assisted Conversion Value and Last Interaction Conversion Value). The ratio of Assisted/Last Interaction Conversions shows whether the channel primarily assisted conversions (values of 1.5 and higher) or completed conversions (values approaching 0). … [Read more...] about Multi-Channel Funnels & Assists Coming To Google Analytics
People who have read the first book should feel that the second book is an immediate step up to a more evolved way of thinking about analytics, from the classic Trinity to the new Web Analytics 2.0. With each chapter there is a new way of thinking about what we already know and assumed. The second half of the book is where all the delicious stuff is that will help you change the game—it covers analytical techniques, social media analysis, competitive intelligence, new ucd approaches and of course things like multi-touch campaign attribution analysis. … [Read more...] about Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru