If you’ve already read Episode 1, you know that finding a good domain name can be crucial to the success of your blog or business website. It is your unique identity online, one that you can use to establish your brand and make it memorable for visitors. For me, a key advantage of having a good domain name is its SEO benefits. A domain name that immediately tells the viewer about your business is actually ranked higher on search engine results. … [Read more...] about Episode 2: Where to Buy Cheap Domain Names From?
Multiple domain names for one website seo
Some of the most common GTLDs include .info, .net, .org, .co, and .us. However, in the past few months, a slew of other ones have been released. Some of these include things like .club, .design, .website, .green, .social, .agency, .app, and more. This gives business owners virtually endless options. If your brand name was Bob's Bakery and you couldn't secure BobsBakery.com, you could try options like BobsBakery.food, Bobsbakery.store, or BobsBakery.info. … [Read more...] about What to Do When Your Domain Name Isn’t Available
Register generic variants. Task several members of the team with the following creative exercise: if a prospect were searching for your product or business but didn´t know what it was called, what generic words or phrases might they use to describe it? Once a final list is created, buy each available .com domain name on the list and redirect each of these URLs to your primary website. This exercise will allow the capture of “type-in traffic” (the traffic generated from people typing the word/phrase directly into the browser address bar without spaces followed by .com). Depending on the terms involved, this could be a substantial number of visitors. In my most recent Search Engine Guide article, I told the story of how I permanently poached some generic type-in traffic that the manufacturers of Lybrel failed to protect. A domainer will see your publicity as an opportunity to purchase domain(s) that will not only permanently capture your type-in traffic but potentially … [Read more...] about Best Practices For Corporate Domain Name Management
Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles. … [Read more...] about The Best Damn Web Marketing Checklist for Domain Names and URLs
SEOblog.com is good.SEO-blog.com is worse, because you have to convey that there’s a hyphen there, and they have to remember that there’s a hyphen there.My-SEO-Blog.com is even worse, because it adds yet another hyphen and another word, a generic word at that, to further remove clarity.This is also the same reason why you don’t want to use numbers in your domain name, even though you can. At least, you don’t want to unless you’re certain you can make a brand around it. 7-11 has a brand based entirely around their name, so they can get away with using 711.com. Though the fact is, they actually use 7-eleven.com. They have 711.com and seveneleven.com both redirecting to their actual domain name. … [Read more...] about Does Having a Hyphen/Dash in Your Domain Hurt SEO?