Multivariable optimization tools
Client expectations are not set correctly from the start. Conversion optimization projects require clients to invest time and resources to make modifications to their websites. While some optimization companies try to get around this issue by implementing changes themselves, this approach does not scale. It might work if you are a small company dealing with few clients. In the last count, we provided recommendations to clients on over 40 different platforms. Can you imagine the amount of resources we have to maintain to support all the different clients? … [Read more...] about Things To Consider Before Starting Your Next Conversion Rate Optimization Project
Notes – This is something I’ve been requesting for years. Every keyword, ad group, ad, campaign, etc should have it’s own notes field. This way we can remember why we paused that campaign or to only run that ad during the holiday season. From a developer standpoint, it’s one of the easiest features to implement but I haven’t seen it anywhere. Omniture SearchCenter does have a feature (probably borrowed from the SiteCatalyst product) where you can set notes based on dates. This is very handy, for example, to remember later if your budgets change, large offline campaigns kick in, etc. This isn’t as robust as having notes for every part of your account as I’d like, but it is very helpful in management campaigns—especially when it’s years later and you’re looking through historical data and wonder why spend dropped in January 05. … [Read more...] about Wishing For The Perfect Search Marketing Tool
risk. I think it’s minor. The main risk is that if you change some of the page … [Read more...] about Google Website Optimizer Now Available, But Is It Cloaking?