Facebook carousel ads are an extremely engaging and fun way to promote your business. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they received a 72%higher click-through rate versus single image mobile app ads. It seems clear these ads can be extremely effective, but how can you maximize their potential? In this post, we’ll walk through not just how to create a carousel ad but also how you can get the most out of your ads. Let’s get started. What are Facebook Carousel Ads? The Facebook carousel format enables advertisers, across both Facebook and Instagram, to show 3-5 images, headlines, links, or calls-to-action in a single ad unit. You may have spotted them in your newsfeed. Here’s how they look on desktop: 5 Ways You Can Use Facebook Carousel Ads Carousel ads are extremely versatile and can be used in a number of … [Read more...] about The Ultimate Guide to Facebook Carousel Ads
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I recently launched my first SaaS product after four months of planning and design and another eight months of development. That gave me a LOT of time to start planning for growth and in particular, customer acquisition. I read everything I could from Sean Ellis, Liam Gooding, Ryan Holliday, Andrew Chen, and many others. In fact, I spent over 100 hours preparing one hundred different growth hacks to implement for my startup and I have prepared them for you to review below. These growth hacks can be used by startups and established businesses as well. Take what you can and apply them, but remember, they won’t work for every business or strategy. I broke these down into different stages, which Dave McClure came up with and appropriately named “pirate metrics” (due to the AARRR acronym). They are: Acquisition Activation Retention Referral Revenue Most of the growth hacks listed here are in the “Acquisition” stage. Almost ALL websites see a dip in traffic … [Read more...] about An Epic List of 100 Growth Hacks for Startups
It’s one of the biggest drawbacks of content marketing. How are you supposed to find time to create high quality content? On top of all the other things you need to do, now you need to find the time to create epic posts. These types of posts often take several hours to create. If you’re a small business owner, you have a ton of other things on your plate demanding your attention: customer service, product creation and improvement, social media, and other forms of marketing. And if you’re a marketer of any kind, you’re being asked to create more and more content. Seventy percent of B2B marketers reported they are creating more content this year (compared to last year). I’ll tell you something for sure: Most of those 70% of marketers don’t even produce epic content. And yet, they’re spending even more time on it. Why? Because it’s still working for them. Over time, their results will diminish, and they will decide to either give up or up … [Read more...] about How to Do Curated Content Right
The power of video is often underestimated. Many people don’t realize that videos are a critical component of their marketing strategy. This is because videos are popular with users and extremely versatile. You can create a YouTube channel, embed videos to your content and website, post them on social, use them in your email newsletters, and more. Another effective way to utilize your videos is by uploading them to Facebook directly to enhance your social profile. A recent study from Search Engine Journal showed that Facebook native videos received a higher number of likes, shares, comments, and reach. In fact, it seems that Facebook favors native videos over YouTube videos. Videos have a higher average organic reach than status and link updates on Facebook. With Mark Zuckerberg reporting that Facebook videos are receiving more than four billion daily views, it’s time for your business to start uploading them onto your Facebook business page. First, let’s take a look … [Read more...] about Optimizing Your Facebook Native Videos
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same content. Is that unfair? A gross generalization? OK, a lot of web advertising is still woefully untargeted or inaccurately targeted, but sometimes it can be freakily accurate. Ad targeting relies on the processing of real-time information from a variety of data sources – let’s call these “signals” or “cues” – about the mobile user and their behavior, in order to determine: Who they are. Where they are. What they are doing. What they like. What they want. What makes this more stunning, is the amazing speeds at which adtech … [Read more...] about When will responsive websites respond to user context?