Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either. Specifically, a Capital One survey of 400 small businesses — its Fall 2016 Small Business Barometer Survey — found that only 56 percent have a company website. And only 53 percent of those were mobile-optimized. In other words, fewer than 30 percent of businesses surveyed had a mobile-optimized website. Further, there is a fair argument that websites are no longer as effective in the local market. Technology and cost certainly are no longer barriers given the availability of subscription options for even the least sophisticated users and slick DIY platforms for those who don’t want to hire a freelancer or agency. Instead, the … [Read more...] about 5 reasons why websites still matter to local search in 2017
National talent search examination 2017
Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem: the ease and prevalence with which false online information is used to manipulate behavior. The manipulation can be of consumer behavior, business behavior or even the behavior of software triggered by false information fed into its system. Scam artists are strongly motivated to take advantage — recent reports cite Russian hackers who stole up to $5 million a day in advertising revenue by posing as fake users in a scheme tagged by the name “Methbot.” The impact on marketers is particularly hard. As consumers search for information to help make purchase decisions, uncertainty about the veracity of the information they receive impacts the effectiveness of … [Read more...] about The fake information epidemic and how it will hurt local search in 2017
Jun 18, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Search engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of their visitors. Google advanced search operators, or Google search modifiers, are the keys to unlocking this search engine’s true powers for a business. Learning the top 10 search operators can revolutionize how you conduct website research. Gain insights into new SEO opportunities, improve your rank on Google search results, and unleash your full potential with the right search operators. Cache Ever wonder what the “cache” option next to your search results in Google means? It’s an advanced search operator that SEO experts can use to discover the most recent cache of the website. Google’s browser cache contains information from the most recent collection the Google search bot took. The cache will look like the … [Read more...] about 10 Google Search Operators Every SEO Should Know
May 17, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape.Why Voice Search MattersIts Use is Increasing Among Consumersanalysts report that as of 2016, over 40% of adults in the United States performed daily voice-based searches, and instances of voice-searching increased by a multiple of 35 between 2008 and 2016. In 2017, Google announced that 20% of the search requests it fields are voice searches, and observers estimate that by 2020 at least half of all internet … [Read more...] about Are You Optimized for Voice Search? You Should Be!
I am sad to report that the search community has lost another young soul recently. John Thyfault, the VP, Search Engine & Social Media Marketing at Beasley Direct passed away at the young age of 54.Here is John's bio from his corporate site:John Thyfault has more than 20 years of marketing, sales, product development experience with specialized search engine and social media marketing expertise. He brings a proven track record of successful campaigns and program conceptualization and implementation. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our clients’ marketing investment addressing business-to-consumer and business-to-business markets.Prior to joining Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully … [Read more...] about The Search Community Mourns The Loss Of John Thyfault