The number of backlinks to your site. Whether your backlinks are legit or spammy. How many backlinks your competitor’s website owns compared to your site. An Audit Can Help You Build an Effective Content Strategy A content strategy is the method used to plan your content creation, delivery, and optimization. The goal is to achieve the best UX. Content can be on-page, blog posts, webinars, videos, or emails. The content strategy can also include writing content for other sites that will link back to your site. … [Read more...] about Why Do I Need A Website Audit?
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Short domain names are generally defined as domain names that are three words or less. Ideally two words or less. These words should communicate and encompass three areas: your brand, your industry, your keywords. Now, if you’re just creating a company site, your domain name should be a branded domain name for posterity reasons. You wouldn’t easily be able to sell your site if you created the domain name to be “JohnsWebsitesRUS.com.” So, that consideration should come into play as well. … [Read more...] about How to Build a WordPress Site in 24 Hours
utm_medium: link-building utm_source: name of linking domain (i.e. searchengineland.com) utm_campaign: date of content placement (i.e. 2014-05-01) utm_content: specific product, service or topic being written about (i.e. link-building, website-design) utm_term: specific keyword being optimized-for, if any … [Read more...] about Using Campaign Tracking to Measure Link Building Success
Textual Links: Adding calls to action directly into your text is simply the best way to get visitors to heed them. Your navigation is important, but sites often put too much faith in the navigation getting the visitors to the information they want. If the visitors know where they want to go, and if they are willing to take the time to click through the navigation, then that approach would work. But, why force the visitor to disengage from your content to hunt through the navigation for what they want? Not a good idea. … [Read more...] about How to Ensure Your Website Gets Some Action
• Include descriptions. One of the biggest disadvantages of an online design portfolio from an SEO standpoint is that almost all the content is visual. Currently, search engines aren't able to search, identify, and display visual results with much accuracy or speed unless there are keyword-rich descriptions to accompany them. Always include textual descriptions on each page in order to satisfy the needs of search engines, as well as provide added value for the readers. … [Read more...] about How to Build an Online Portfolio and Drive Traffic To It