While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it's important that you understand their limitations as well as their strengths. (Note: This is part 2 of a 2-part series. See part 1 here.) One challenge is the fact that you can't compare scores in an apples-to-apples way when looking at different geographies. Professionals in Germany are more likely to use Xing rather than LinkedIn for their professional networking needs, putting them at a disadvantage as Xing isn't currently used by any of the social capital scoring services. The Chinese government blocks most western social media sites, leading to the rise of local champions Sina Weibo (similar to Twitter) and Renren (similar to Facebook). Keep local website usage differences in mind when working to identify influencers across geographies: to the best of my knowledge the scoring systems aren't set up to compensate for these differences. When I brought up the nuances of … [Read more...] about Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
Negative impacts of climate change
Instead of writing a new post did Matt Cutts add a long update in Q&A form to his existing post from April about “How To Report Paid Links“, which received over 600 comments by readers of his blog. The update includes 16 questions in total. Here are the questions and a summary of the answers Matt was giving to those questions. 1. Can you give me some more background on how Google views paid links?Short answer: Summary starting in 2005 2. Now when you say “paid links,” what exactly do you mean by that? Do you view all paid links as potential violations of Google’s quality guidelines?Short answer: paid links that pass on PageRank 3. Can you give me an example of the sort of things you’d be interested in hearing about?Short answer: Shows example of casino , jewelry and other unrelated ads on a site about Linux 4. So in addition to algorithms, Google has people who take action on spam?Short answer: Admits the use of manual actions in specific cases … [Read more...] about Matt Cutts Update on Paid Links Discussion – Q&A
We are emotional creatures. In fact, we are the most emotional creatures on the planet. Emotions are what cause us to act. The very word emotion means “to move” in Latin. Emotions move us to action. They cause us to avoid danger and pursue pleasure. They propel us to genetic propagation and steer us from genetic annihilation. Emotions do not equal weakness For a long time, we as humans have denied our emotional heritage. We have dismissed emotions as weak and impulsive. The purely rational creature was considered the human ideal through several centuries, from Descartes to Sherlock Holmes to Star Trek’s Spock. Consider this quote from Arthur Conan Doyle’s “A Scandal in Bohemia”: “It was not that he (Sherlock Holmes) felt any emotion akin to love for Irene Adler. All emotions, and that one particularly, were abhorrent to his cold, precise but admirably balanced mind. He was, I take it, the most perfect reasoning and observing machine that the … [Read more...] about Risk vs Reward, Expressed Through Search
Pssst. Over there, next to the purple wing chair. Behind the foosball table and just beyond the 2002 vintage lava lamps. It’s a gaggle of digital marketers, munching on Pez, and screaming at the unfortunate Fortune 500 brand CEO who made the mistake of visiting this digital agency’s hip warehouse space conveniently located just steps from an eight-lane highway. “We want credit! We want credit!,” the digerati are chanting over the roar of trucks and stretch limos. A few, more impatient than the rest, begin pelting him with M&M’s. He’s being very slowly stoned to death. A member of the agency’s management team, clad in yoga pants and clutching a venti chai latte in one hand, uses amazing grip strength in her other forearm to bombard the stunned client from the left flank, with a powerful t-shirt cannon. Sound realistic? Didn’t think so. The fact is, digital marketers don’t have to tug on the CEO’s pant leg as much as they … [Read more...] about A Plea For Small-e Enlightenment (Part 2)
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning to address “public penalty reports” here at Search Engine Land. In Summary: Penalties Aren’t Always Newsworthy The TL;DR is this. We’re not going to be writing about every brand that is suspected to be hit by a Google penalty. Unless there’s some exceptional news value, there are better things to do. Google has been hitting big brands with penalties for over a decade; Google’s even penalized itself five times. Brands being penalized by Google aren’t news, though the circumstances in some cases might make them so. That’s the summary. The long answer is below. Buckle up for it, if you really care … [Read more...] about Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?