The brand will continue to grow with or without social as it continues to open new pubs and restaurants – and be a staple on the British high street. However, the growth potential could be exponentially higher if they’d continued to remind the public about what they offer through their social media communications. … [Read more...] about Why Wetherspoon closed their social media accounts
Negative sides of social media
Track brand mentions Every now and then, people will air a complaint about your brand but might not tag you in that post. It is vital to ensure you are answering all complaints even if it doesn’t directly appear on your dashboard. Using social listening is a great way to track all mentions of your brand to ensure you can answer all concerns. … [Read more...] about Social media in the travel sector
SPAM much? As much as you would probably want the word “free” to grab people, it really doesn’t. In social media the word “free” pretty much equals “spam”. So try to avoid the terms that are often associated with spammers and advertisements. If you happen to sell insurance, then you do not want your side bar to say “insurance” in all 20 links. You also do not want your logo to have the catch phrase “Get Your Free Quote Now” bolded across the header. The keywords used in your header, logo, and navigational links can betray your true intentions and that can lead to being associated with spam, negative votes, and possibly a domain ban. … [Read more...] about Is Your Site Social Media Friendly?
Not only do the most successful social media ads hone in on the device type, they also keep in mind the location of the ad. Typically sidebar display ads—like those offered by Twitter or Facebook—see lower click-through numbers (they’re recommended as a great option for retargeting). The best results are those that appear natively in the News Feed or timeline. Ezra Firestone calls these “advertisements that blend in with the platform.” Removing mobile display from your ads is an often-recommended strategy, though there’s definitely two sides to the discussion. Brian Honigman, writing at SumAll, mentions that your ads should focus on mobile first in order to capture the huge volume of Facebook traffic that accesses the site from mobile devices. … [Read more...] about 7 Hidden Factors of the Most Effective Social Media Ads
Using weather records, they were able to see that gloomy rainy-day emotions were transmitting through the Facebook network to friends who lived in places where it wasn’t raining. … [Read more...] about 7 Social Media Psychology Studies for Smarter Marketing