Social media is about the hottest topic there is right now in the online marketing world. Search marketers and traditional marketers are both obsessed with finding ways to drive interest and traffic using this new medium. But how many of them are actually investing in social media marketing and how many are simply offering up half hearted efforts? Drew McLellan posts today to ask if social media marketing is still more hype than reality. Drew points to a new survey from Coremetrics that shows a mismatch between supposed interest levels and marketing investment. The survey reveals 78% of marketers feel social media marketing will give them a leg up on their competitors. But Drew writes: They talk a good game, but they're not really putting their money where their mouth is. Just 7.7 percent of their total online marketing spend was allocated to it compared to 33 percent to online advertising and 28 percent on online promotion design and implementation. The biggest issue seems to be … [Read more...] about How Do You Value Social Media?
Negative sides of social media
Social media is the Swiss Army Knife of businesses in the 21st century. We use social media to drive our branding efforts, connect with customers, generate new leads, gain insights into buying habits, manage reputation, and bolster our digital footprint. But, while social media is an essential part of modern business, many companies still aren’t getting the full potential from their digital efforts. As Social Media Examiner’s 2016 Social Media Marketing Industry Report reveals: 92% of marketers don’t know which social media management tactics are most effective. 90% of marketers don’t know the best way to connect with customers. 86% of marketers don’t know how to measure the ROI from their social media marketing. 86% of marketers don’t know how to use social media to find their target audience. 86% of marketers don’t know which tools will help them manage social media. So what’s the problem? Simply put, most B2B and B2C businesses … [Read more...] about The Dos and Don’ts of Social Media Management
If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another way, if you post something on social media and (you think) no one is around to read it, does it still make an impact? A former PR executive in New York, the well-known operator of a popular online job bank in Cleveland and a host of politicians and celebrities will be the first to tell you that every piece of social media content makes a sound – and often a really loud one. That being the case, it seems odd that even the most experienced marketers sometimes fail to realize that everything, and I mean everything, we say or post to social networks has the potential to impact the public’s perception of our brand – be it personal or professional. Whether you are a big brand or a small business, all of your social media content leaves you open to scrutiny, and the meaning of your messages are always subject to interpretation. What sounds funny to you might be … [Read more...] about Is Your Social Media Content Quality-Controlled?
One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together. Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities. I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing smarter. 1. We’ve All Written a Post and Then Changed Our Minds Most of us are familiar with that slightly uncomfortable feeling you get before you publish something new to the world—we’ve even written about it here. Sometimes the feeling leads to a creative … [Read more...] about 7 Social Media Psychology Studies for Smarter Marketing
I’ve resisted social media advertising for a long time, believing that there are a host of free tools and free strategies that could help businesses grow on social media organically. What I’ve come to find out (and I’d imagine many of you have discovered this already) is this: If you’re spending money to advertise online, social media ads may very well earn you the biggest returns. (In some cases, it’s the cheapest way to reach people.) There are so many inspiring digital marketers who are pioneering the best practices and cool strategies for social media advertising. As we dip our toes further into social ads here at Buffer, it’s been fun to discover all the great tips we might try. I’ve collected seven of my favorite ones here in this blog post—a list of simple, actionable tips that drive successful social media ads. I’d love to hear in the comments any strategies you might add! 1. Create Multiple Versions of the Ad When we … [Read more...] about 7 Hidden Factors of the Most Effective Social Media Ads