All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search marketing agencies they hire. Follow this B2B search marketing agency hiring checklist to find a long-term partner that can deliver success, get you noticed online and secure more quality leads. B2B Experts Ensure your search marketing agency understands the nuances of your industry, the complexities behind the long lead cycle, and the demands of B2B corporate reporting and quarterly goal attainment. Integrated Search Experts Hire an integrated search marketing agency with a talented and experienced team to manage your B2B search program. For a comprehensive effort your agency roster should include technical Web design experts, content generators, SEO experts, conversion specialists, user interface experts, and link-building specialists, … [Read more...] about A Hiring Checklist To Find The Right B2B Search Marketing Agency
While many industries and businesses are struggling to survive and grow right now, that can’t be said of the SEO or online local advertising industries. It’s boom time for our sector as more and more businesses turn to the Internet and mobile as their primary marketing channels. But, it’s not just businesses that are wising up to the opportunities which online holds. Hundreds of new SEO agencies and freelancer operators are popping up every week as people leave their old professions behind or are forced to change through redundancy or lack of opportunity. The barriers to setting yourself up as an SEO or social media specialist are very low. The 2012 Local SEO Industry Survey (conducted by BrightLocal) found that 31% of respondents were new to SEO that year, yet were actively providing SEO and social media services. Competition within the SEO industry is already intense, and that is only going to increase as the industry gets more saturated with new agencies and … [Read more...] about Top Tips For SEO Agencies To Find & Convert New Local Customers
For those of you on the “new agency” end, here is a checklist to make the transition as painless as possible. Website & Analytics Access Find A Contact At The Other Agency. Whether the client has a contact or you have to call and get in touch with someone, having a contact at the other agency will make the transition easier. The other agency will want to do as little work as possible, as they likely aren’t being paid at this point. Be organized, be specific about what you need, and contact them as few times as possible for the best results. Be sure to ask them about the client and how they were to work with, and if there is anything that will prevent them from cooperating, such as past due bills. Website. Ideally, a client will have full access to their website and hosting. However, many times the client trusted everything to their old agency, and they don’t have the necessary access. If everything was being handled by the old agency, you will need to … [Read more...] about Checklist For Transitioning To A New Digital Agency
Despite the proven value in organic search optimization, you may still be challenged by finding new SEO clients in this day and age. The good news is the continued expansion of the web make it easier now to find new clients. That is, if you take a little time to consider the approach. Your push toward new SEO clients should be twofold. In one respect, you need to better establish your own credibility. And second, you need to identify where your ideal customers will be. When it comes down to it, you need to be constantly building and pushing your brand to the max. Step 1: Support Your Brand and Build Awareness As a service provider, you will help your own cause by connecting with an audience who can “see” your experience. Start this by simply establishing social media accounts. Social networks like Twitter allow you to follow other SEO professionals and become involved in the public conversations. This is a slow, but solid way to start and establish your brand. LinkedIn … [Read more...] about 3 Ways to Find and Win New SEO Clients
The future for traditional agencies is one where artificial intelligence (AI), machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place. In fact, this future is already happening for some agencies. This change, as well as the driving force behind it, is the focus of this post. Today’s Advertising Agency In most traditional agencies you tend to have two distinct approaches to delivery; those that provide specific services like SEO, PPC, content, PR, etc. and those that provide software as a service (SaaS). The service provider typically uses technology in order to help them to deliver a service, but the benefits to the customer are, in most cases, derived passively through the service end results as an indirect benefit. Agencies delivering software as a service have primary goals of supporting that software and empowering people to use it as effectively as possible for achieving their unique objectives through software use. You can see … [Read more...] about What is the Future for Traditional Advertising Agencies?