After considering the Working Party’s concerns, we are announcing a new policy: to anonymize our search server logs after 18 months, rather than the previously-established period of 18 to 24 months. We believe that we can still address our legitimate interests in security, innovation and anti-fraud efforts with this shorter period. However, we must point out that future data retention laws may obligate U.S. to raise the retention period to 24 months. We also firmly reject any suggestions that we could meet our legitimate interests in security, innovation and anti-fraud efforts with any retention period shorter than 18 months. We are considering the Working Party’s concerns regarding cookie expiration periods, and we are exploring ways to redesign cookies and to reduce their expiration without artificially forcing users to re-enter basic preferences such as language preference. We plan to make an announcement about privacy improvements for our cookies in the coming months. … [Read more...] about Cutting Raw Log Retention Time; Reconsidering Cookie Expiration
New credit reporting laws 2017
Not Getting Results This last one should be a no-brainer. SEO is a results-driven business. No one wants to do SEO; they just want SEO to get them results. However, if you are not getting results, don't fret just yet. Like I said earlier, at the end of the day, all you can do is implement best SEO practices. You cannot make people search Google, you cannot make them buy, and you cannot make users like a website/product they do not like. … [Read more...] about 9 Surefire Ways to Get Fired in SEO
There are no clear regulations yet Once the tax bill became law, it then is sent to the IRS/Treasury, which writes the “regs” that interpret the law and explain how to apply it step-by-step. The IRS has not published the new regs yet. Until it does, all we have to go on is the bill itself, which is rife with ambiguity. What is Qualified Business Income? Qualified Business Income is income earned by certain types of business entities that is then “passed through” to its owners’ and reported as income on their personal income tax returns. The pass-through deduction applies to your “Taxable Income”. Think of the first page of your 1040 which has all your different types of income and then adjustments to that income. For example, if you are self-employed you can deduct health insurance premiums. You end up with Adjusted Gross Income (AGI). Then you can add itemized personal deductions. Subtract these from your AGI and you get your taxable income. … [Read more...] about 2018 Tax Planning for SEO Agencies & Consultants
Take a hard look at your landing pages. They should be clear, simple, super-fast, and easy to use on every device. Never send a specific ad to a general landing page or, worse, your home page. (Kiss of death.)Change up your offer mix. Sometimes the offer itself just isn’t compelling enough. At WordStream, our free AdWords Grader converts at a higher rate than a standard software free trial, because it’s lower friction and the path to value is shorter.Make sure your ads are reaching a qualified audience. For example, try income targeting if your products are intended for a luxury market.Average Cost Per Action in AdWords by IndustryThe average CPA on the search network is actually lower now than it was a couple of years ago. Display CPA’s, however, have gone up a little bit. The average CPA in AdWords across all industries is $48.96 for search and $75.51 for display. … [Read more...] about [DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018?