In the deal announced today, Yahoo and Publicis Groupe’s Starcom division will work together to develop and target unique video content for Starcom’s brand clients on Yahoo properties. Starcom will have access to Yahoo’s trove of search data to inform the types of content that resonates with consumers based on their own brands’ data. In addition to Yahoo’s data and development resources, Starcom will also receive exclusive measurement and reporting on the video units, according to the announcement: Yahoo and Starcom will use viewership data as well as brands’ audience data to create and target video content based on the topics we know are resonating with consumers, spanning categories like comedy, entertainment, finance, sports, health and wellness. Together with Starcom, Yahoo will deliver video ad experiences that actively seek out the most engaged audiences and provide better measurement on the impact for brands. Starcom clients Allstate, Kraft, … [Read more...] about Yahoo Inks Video Content And Ad Targeting Deal With Starcom
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Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the audience before rolling out the company’s latest offerings, CMO Kathy Savitt, said Yahoo is the partner that connects advertisers with users at scale across devices and platforms. Yahoo’s video content pillars are Yahoo Originals, Live, Digital Magazines and Premium content. There were appearances by Katie Couric, Global News Anchor for Yahoo News, Yahoo’s digital magazine editors Bobbi Brown, Joe Zee, Paula Foelich and Josh Wolk, as well as Jets head coach Rex Ryan among others. New Brand Advertising Opportunities Ned Brody, Head of the Americas, discussed the new video and rich media advertising opportunities. Brody first showed off new … [Read more...] about Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts
Bing came onto the scene a little late but has grown steadily to reach a search market share of more than 20 percent, chipping away at Google’s still-dominant 66-percent position. What’s interesting is that for the past few years, Bing has also powered Google’s next most popular rival, Yahoo. Though serving users with a Yahoo-branded skin and platform, the real “guts” of the engine were offered by Bing. Now, Yahoo has signed a new partnership with Google, reuniting two of the once-fiercest competitors in the search world and pointing toward the future of search engine relations. Details Of The Deal The Yahoo-Google deal apparently arose after the terms of its deal with Bing were renegotiated back in March. Under the new deal terms, Yahoo had the right to seek search ad provisions from other companies. Now, Yahoo has a similar non-exclusive deal in place with Google, which will provide search results and ads as Yahoo sees fit. In exchange, Google will … [Read more...] about What Does Yahoo’s New Google Partnership Mean For SEO’s Future?
Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren’t even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I compiled a list of the new AdWords features you NEED to be using this year and hosted a webinar to share them out with WordStream clients and readers. We started by asking participants, “How do you feel about all these new features in Google AdWords?” In this post, you’ll find my countdown of the 7 new AdWords features you should check out and test this year. No, I didn’t just pick my own personal favorites here! I crowdsourced the question on Twitter, asking my smart PPC nerd friends which new AdWords features are most impactful, and got about 50 responses. Erin Sagin, one of the customer service managers here at WordStream, compiled … [Read more...] about New AdWords Tools That Will Change Your Campaigns
The technology of marketing is always growing and shifting, keeping professionals on their toes. Given the speed in these technological advances, business owners may be surprised to discover mobile apps are emerging as one of the most effective marketing tools. It is easy to see why. People constantly check their phones; in fact, researchers found adults spend a third of their day on their mobile devices, and 90% of this time is spent on apps. Everything on mobile is easy. Whether it’s posting a comment, liking a picture, following someone on social, booking appointments or placing an order. Small businesses must tap into this very convenient mode of doing business for consumers to expand their customer bases. Here are a few reasons mobile apps are where it’s at. Mobile is the Present and the Future Apps are the lifeline of smartphones. It’s no wonder, then, that businesses are embracing the mobile space to keep themselves relevant in a vastly changing technoscape. … [Read more...] about 7 Reasons Mobile Apps are the New Frontier of Marketing