Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Klout Launches New Guide To Explain What The Heck It Is
Spivack and Reddy say that Live Matrix will make money from ads and sponsored listings, and may also offer a paid, premium-style account for publishers that might include advanced analytics both before and after an event takes place. Spivack suggested that Live Matrix could even someday become an ad marketplace around the events it lists. … [Read more...] about Live Matrix Wants To Be Your Guide To The Live Web
Another little gem from the site is Forrester’s Groundswell Awards program which “recognizes excellence in accomplishing business goals with social applications.” That’s fancy speak for how companies use real-time social media platforms to promote themselves. What makes this awards program a gem is the list of participants. Check out the couple hundred sites from this year and last who participated and take note of their private/public forums and communities. Many of these never show up in searches or have visible PageRank but all are extremely relevant. These forums host brand passionista’s making them highly desirable vehicles to get involved with. Remember… people push content, not pages. … [Read more...] about Cool New Link Tools And… SEO Discounts!
7. Put Your Users First As a general rule, any SEO tactic that’s meant to trick your users or search engines is a bad one. This includes things like hidden content. At the end of the day, a great guideline for good SEO is simply to put your users first. If you do this and make user experience your top priority, the chances that you’ll stay in Google’s good graces and serve your readers well is massive. … [Read more...] about An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do’s and Don’ts