Image Compression: Large images can take up a whole lot of bandwidth, but with HD resolution screens so common, you cannot compromise on image quality for speed. Instead, make sure to save images in the best format (jpg, gif, bmp) depending on what provides the best quality for your image. You can then run your image through compression tools to decrease the size without decreasing the quality. Streamlined Code: Technology has improved quite a bit since back in the day. We can do things today with just a few lines of code that required a gluttony of code just a few years ago. And it keeps getting better! While this is good for the web at large, it often means if you’re not keeping up, you’re slowing down. Keep your code lean and clean to keep your site speed up to par. Fast Servers: Your web host can also play a critical role in your site speed issues. Sharing server space is likely to slow you down, so consider getting a dedicated server. This is especially critical for … [Read more...] about Making SEO and User Experience Work Together
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Available in both free and premium versions (Todoist premium has an annual subscription fee of $29), Todoist offers several excellent tools for keeping track of what you’ve got going on. It’s a cross-platform tool that integrates with virtually all the programs you need it to (even Mozilla’s aging email client Thunderbird), and can sync across multiple devices. Overall, a rock-solid to-do management app that can help you get more done in the office. … [Read more...] about 5 Productivity Tips and Tools for Lazy Content Marketers
The central shift with Enhanced Campaigns is that within search campaigns, there will no longer be an option to target devices in separate campaigns. What this means for advertisers is that if you don’t have a mobile optimized site, you could see conversion rates dip and bounce rates spike even though you can bid down on mobile device searches. Surprising move given that advertisers might now have a harder time shielding their website visitors from a poor user experience if a mobile version of the site does not yet exist. It’s possible however, that Google is attempting to “force” companies to adapt to accommodate this new world of cross device search behavior. … [Read more...] about Do You Have a Screen Based Marketing Strategy?
Whatever your perspective, the reluctance by senior management to take the leap and make an initial substantial investment in SEO, while theoretically understandable, often leaves the SEO professional lobbying for budget in a chicken and egg, catch-22 situation. “Show me you can move the needle before I am willing to invest,” they are told; but, without the resources, technology, and budget, it can be difficult to demonstrate substantial ROI in a short period of time. … [Read more...] about A 3 Part Plan to Overcoming Management’s ‘Show Me Success Before I’ll Invest in SEO’ Catch-22
One of the important issues in changing map database suppliers is “Does the potential new supplier have the equivalent coverage at equivalent accuracy level with as comprehensive data attributes as your current supplier?” OSM data is not yet the equivalent of that provided by Navteq or TeleAtlas in terms of accuracy, coverage or comprehensivenes, although it is being improved day by day. At present, I see no compelling reason for either Yahoo or MSN to team with OSM, although they are obviously monitoring the situation. Unfortunately, the proportion of the search market served by either company indicates to me that improved mapping is not going to be the key to attracting more searchers. Finally, Google chose not to use OSM data, presumably because it could not maintain the freedom to use the data as it needed under the OSM license. … [Read more...] about Tectonic Shifts Altering The Terrain At Google Maps