Although the impact seemed minimal at first, a later report by Adobe found that the new algorithm had as big an impact as feared. Adobe monitored traffic to over 5,000 sites and then split up the results into mobile-friendly versus non-mobile-friendly. The report found that traffic to mobile unfriendly websites from Google mobile searches declined 12% in just the first two months after the update. … [Read more...] about Help! I just launched a new website and my search rankings tanked!
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Getting the Most Out of Conferences To get the most out of each event experience, take notes, interact with your fellow participants, and try to take in as much as possible. Recording the audio of sessions (when permitted) or taking notes will help even out the information overload that comes from learning so much in just a few days. Additionally, some conferences have orientation sessions for First-Timers. These are listed below (if applicable) and are usually worth attending. … [Read more...] about 10 Digital Marketing Conferences That Are Perfect For Newbies
Local businesses must also make sure to provide relevant information to customers on the move, according to Krum. “You can have a great mobile plan, but can forget the core pages that people really need to access on the go,” she said. This can become an issue especially for businesses with separate mobile websites that are essentially smaller mobile-friendly versions of desktop websites. … [Read more...] about 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
A really workable solution for many local businesses are tools like Duda. Duda’s mobile site builder sucks in all the data from your site and allows you to create a pretty robust, yet simple, mobile version of your site. You’ll still need your Web developer to hook it up so Google can make the association to your site, but it works. … [Read more...] about Run For Your Life, Chicken Little — The Google Mobilegeddon Is Coming!
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been lost to the silicon sands of time. … [Read more...] about Why “Barnacle SEO” Is Making A Big Comeback In Local