Today’s online shoppers are heavy mobile users who will be ready to bounce if your site can’t be properly read on a mobile device. The big algorithm changes caused multitudes of webmasters to change their sites so that they would still be visible in Google’s organic search results. Up to this point, smaller companies have taken the biggest hit from Mobilegeddon as they struggle to adapt to the mobile changes. … [Read more...] about Help! I just launched a new website and my search rankings tanked!
New orleans website design
Social Media Week is a week of conferences running concurrently around the world. Sessions cover everything from hiring with the help of social recruiting to content marketing and SEO and take place in several locations around each host city. To view a list of example sessions from previous events, visit the Social Media Week schedule. With Social Media Week’s global presence, in 2013 they racked up over 10,000 participants in their events. Their global events showcase the emphasis on the hyper-connectivity of the world. … [Read more...] about 10 Digital Marketing Conferences That Are Perfect For Newbies
3. Missing The Mobile Traffic Details Many businesses have a mobile-friendly website, but sadly, many businesses are not tracking mobile traffic correctly. To start, Cushing recommends the mobile overview report located in the audience section of Google Analytics. These tools allow businesses to break down website traffic among mobile, desktop and tablet — you can even pay attention to the difference among bounce rates, conversion rates and revenue, according to Cushing. … [Read more...] about 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
A really workable solution for many local businesses are tools like Duda. Duda’s mobile site builder sucks in all the data from your site and allows you to create a pretty robust, yet simple, mobile version of your site. You’ll still need your Web developer to hook it up so Google can make the association to your site, but it works. … [Read more...] about Run For Your Life, Chicken Little — The Google Mobilegeddon Is Coming!
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been lost to the silicon sands of time. … [Read more...] about Why “Barnacle SEO” Is Making A Big Comeback In Local