As far as visual search engines go, Splash is more of a fun novelty than a practical search tool. You can only search for images in one of five categories – Landscape, People, Animals, Travel and City – so if you want a picture of something that doesn’t come under one of those, good luck to you. The search results also tend to respond more to which colours are on the canvas than to what you’re trying to depict with it. … [Read more...] about The new wave of visual search: what it can do, and what might be possible
New puzzle platformer
Needless to say, Zenya is new to market and definitely has room to grow. For example, currently available as a consulting service, another feature in development is an automated gap analysis. This enables marketers to map their keywords sets to Zenya’s taxonomy of more than 250,000 categories and then source additional keywords in these categories as method of efficient campaign expansion. … [Read more...] about Zenya’s Next Gen Keyword & Categorization Platform
Keyword Research Is Already Possible See below for some rather rudimentary data which Chomp publishes on popular searches. You can already see the lack of sophistication from searchers using Chomp since it doesnt really make sense that “Apps” is so frequently a component of the keyword — in a search engine which, for now, only lists apps. … [Read more...] about Is Apple Is About To Launch A New Global Search Engine?
Not all visits to NYTimes.com will count toward the 20-article limit. In an effort to reduce losses among the Web site’s more than 30 million monthly readers, The Times will allow access to people who arrive at its Web site through search engines like Google and social networking sites like Facebook and Twitter. There will, however, be a five-article limit a day for people who visit the site from Google. … [Read more...] about The Leaky New York Times Paywall & How “Google Limits” Led To “Search Engine Limits”
Many of the major platforms that marketers know, use and rely on to drive awareness and conversions are out of date. They were built for desktop advertising, but we’re in an age where mobile ad spending is poised to overtake desktop revenues, according to the Interactive Advertising Bureau and eMarketer estimates. Platforms that weren’t built to handle mobile advertising are scrambling to add a cross-device layer and catch up in a multi-device, mobile-first world. Unfortunately for them, it’s too little, too late. … [Read more...] about Your programmatic platform has an expiration date