In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developing into serious contenders in the visual search space, and search engines like Splash conceptualising new ways to search the web visually. We now have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint on a digital canvas. And combined with applications in ecommerce, and recent advances in augmented reality, visual search is a powerful tool with huge potential. So what can it do currently, and where might it develop in the future? Then and now: The evolution of visual search Although the technology behind image search has come on in leaps and bounds in the past few years, … [Read more...] about The new wave of visual search: what it can do, and what might be possible
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The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically. So, wouldn’t you think that after more than a decade of search marketing and literally tens of billions of dollars in the U.S. alone in paid search ad revenue, that someone would come along and actually build a powerful keyword generation tool? Yes, there have been attempts in the past, and there are some handy tools out on the market today, but the general consensus with most search marketers is that these platforms are not all-inclusive. They are simply pieces that still need much more manual manipulation to build stand alone keyword lists and groups. For our own clients, my team and I manually aggregate multiple keyword tools in order to put together what we feel is the most … [Read more...] about Zenya’s Next Gen Keyword & Categorization Platform
Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine — but for that message, a teaser alone just wasn’t credible. But when I added the word “Apple” to the headline, it completely changed its dynamics — just like Apple does every time it enters a new business area. So, I must be talking about Siri right? Wrong. I agree actually that Siri is a really important development, but Apple has much more up its sleeve than just Siri. What Does Apple Have Up Its Sleeve? On the 23rd of February, Techcrunch followed by the Financial Times reported that Apple had paid $50 million to acquire a start-up called “Chomp”, whose homepage is shown below. Chomp is an app search engine where you can find apps using keyword search. Intriguingly, it covers both iPhone and iPad along with Android. The image below shows how Chomp currently presents … [Read more...] about Is Apple Is About To Launch A New Global Search Engine?
How did we go from the New York Times seeming to single out visitors from Google with a “5 free visit per day” policy to supposedly all search engines being limited in such a way? And what’s up with there being no limit for visitors coming from anything that’s not a search engine, including Twitter and Facebook? Sit back, and I’ll tell the tale. New York Times Paywall, Mark I First, some history. The first New York Times paywall, TimesSelect, launched on September 19, 2005 and cost $49.99 per year (if you didn’t already have home delivery). It gave you access to New York Times columnists, archived articles and some premium content. TimesSelect lasted exactly two years, closing on September 19, 2007. Among the issues, as I recall them, was that by cutting off its content, the NYT also cut itself off from advertising pageviews. People couldn’t find stories through search; they couldn’t share them, either.Officially, the NYT wrote that user … [Read more...] about The Leaky New York Times Paywall & How “Google Limits” Led To “Search Engine Limits”
Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of the major platforms that marketers know, use and rely on to drive awareness and conversions are out of date. They were built for desktop advertising, but we’re in an age where mobile ad spending is poised to overtake desktop revenues, according to the Interactive Advertising Bureau and eMarketer estimates. Platforms that weren’t built to handle mobile advertising are scrambling to add a cross-device layer and catch up in a multi-device, mobile-first world. Unfortunately for them, it’s too little, too late. The future of programmatic platforms is shifting, for a lot of reasons. Here are five of them: 1. App time is all the time. Consumers are spending more and more time on digital devices. In fact, digital media time has literally doubled over the last three years, and 90 percent of that growth is directly attributable to mobile … [Read more...] about Your programmatic platform has an expiration date