Odds are you haven’t followed the US Supreme Court’s recent ruling that’s struck down a ban on commercial sports betting in most states and is opening the floodgates to an estimated $150 billion market in wagers at casinos, racetracks, mobile devices and everything in between. In this Unwrapping the Secrets of SEO, we’ll examine how this tectonic shift will be a game of Visibility winners and losers in this lucrative niche. In this high-stakes battle, everyone from media and data companies to offshore betting institutions will have to play big online to win. … [Read more...] about Unwrapping the Secrets of SEO: Sports Betting Joins the SEO Fast Track –
New sports betting websites
Once a bettor searches for a keyword, all the results are displayed on the SERPs. If your target is appearing on the first page, the next thing you will want is ‘clicks.’ The aim is to get a high number of clicks from the SERP. There are many ways to do it: … [Read more...] about How to Improve Ranking of Online Betting Sites on SERP?
Profile data – information that has been volunteered e.g. delivery address. Profile data – data that has been collected through behavior on previous visits e.g. pages viewed, shared. Device used. Geolocation – if shared. Mobile network. WIFI network – e.g. home, office, on-site. Motion and direction – walking, commuting. Time of day – e.g. lunch time, following a TV ad. Search terms used if arriving from a web search. Referral site (or app) – where did they arrive from today (and previous visits). QR codes scanned (particularly if unique to a product or place). Interaction with web ads (what, where, when). Click though from email newsletter. Click though from social media post. … [Read more...] about When will responsive websites respond to user context?
Current Mobile Rankings Today, we’re doing great in Google’s mobile search results. Much like on the desktop, if you search “U2” on your smartphone, we’re the third-listed domain after U2.com and Wikipedia — and there are a bunch of Google universal results mixed in, like upcoming concert dates and the Knowledge Graph cards. As you can see below, Google indicates that Wikipedia is mobile friendly … and we’re not. … [Read more...] about My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update
“The value here is we can unify the conversation in multiple places,” said Simon Cross, a product manager on Facebook’s platform team. “We think that’s going to increase engagement on your website because there will be more comments there.” … [Read more...] about Facebook Launches New Video Embeds & Comment Syncing From Site To Page