Is your robots.txt file blocking access from search engines? Do you have any 302 redirects that can be changed to 301 redirects? Do Google/ Bing webmaster tools report any messages? Is your 404 page returning a HTTP status 404? Are you missing any title tags/ Meta descriptions? Is your web analytics package recording web traffic? Can web visitors complete their goals on site (complete a form, order online, etc)? Does your non-www website redirect to your www version (or vice versa) If you updated to https, did you redirect or update all http links? … [Read more...] about The Complete Guide to Launching a New Website
New website launch
Use the “share” button from your company’s Facebook post on the launch instead of posting on their own. Give them the right descriptors for your new brand, i.e., “Web design company” to “digital agency” to blog on their personal sites. Those will become both anchor text and in-text co-occurrence. … [Read more...] about 7 Ways To Get Links When Launching A New Website
Use a theme that has good support. You can probably find a bunch of free themes, but they may not have the level of support you need. Select a theme that is lightweight and fast. Site speed is a critical SEO factor, so you want to choose a theme that does not have bloated code. I’ve found the Genesis Framework by StudioPress to have some of the best and strongest coding. Choose a mobile optimized theme. A mobile and responsive site is now a requirement for search optimization. According to Google’s mobile algorithm, a site that is not mobile friendly will not be as likely to appear in mobile search results. … [Read more...] about How to Help Your New Website Get Indexed on Google
In this case, a webmaster used a WordPress plugin called Wordfence to prevent bots from crawling the site, in an attempt to reduce server load and fake referrals. This plugin allows you to whitelist certain bots, allowing them to crawl the site. He whitelisted several known Googlebot IPs, but unfortunately Google switched the IPs it was crawling from, causing the new IPs to get blocked. … [Read more...] about Help! I just launched a new website and my search rankings tanked!