Is your robots.txt file blocking access from search engines? Do you have any 302 redirects that can be changed to 301 redirects? Do Google/ Bing webmaster tools report any messages? Is your 404 page returning a HTTP status 404? Are you missing any title tags/ Meta descriptions? Is your web analytics package recording web traffic? Can web visitors complete their goals on site (complete a form, order online, etc)? Does your non-www website redirect to your www version (or vice versa) If you updated to https, did you redirect or update all http links? … [Read more...] about The Complete Guide to Launching a New Website
New website launch
Use the “share” button from your company’s Facebook post on the launch instead of posting on their own. Give them the right descriptors for your new brand, i.e., “Web design company” to “digital agency” to blog on their personal sites. Those will become both anchor text and in-text co-occurrence. … [Read more...] about 7 Ways To Get Links When Launching A New Website
Summary Hopefully you can see that everyone on a marketing and web team can be assigned tasks to test leading up to a site launch. This team approach does the best job for the diverse challenge of testing a website. If you can rally your team around these tests, no one person needs to bear the full weight of a site launch. … [Read more...] about Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
To do this for your website, you can create a robots.txt that tells the search engines not to crawl your site. You may also add a noindex and nofollow tag to the site’s header. In WordPress, you can do this by adjusting the site’s privacy settings. Your website hosting provider may even allow a cPanel password protection if you want to add another layer of access security to your site. … [Read more...] about How to Help Your New Website Get Indexed on Google
Today’s online shoppers are heavy mobile users who will be ready to bounce if your site can’t be properly read on a mobile device. The big algorithm changes caused multitudes of webmasters to change their sites so that they would still be visible in Google’s organic search results. Up to this point, smaller companies have taken the biggest hit from Mobilegeddon as they struggle to adapt to the mobile changes. … [Read more...] about Help! I just launched a new website and my search rankings tanked!