Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Is Throwing A Summer Party To Build Community It’s no secret that building a community — if it’s done right — can help a business grow by creating loyal customers/users/fans. An active, dedicated community was (and is) Yelp’s ticket to success when it launched in 2004, and Google is cloning Yelp’s plan with its own local community efforts more recently. And now Pinterest […] Tips For An Effective Twitter Chat Fourteen years before Twitter had its debut at SxSW, professor of educational psychology and semiotician Gary Shank wrote a paper titled Abductive Multiloguing: The Semiotics of Navigating the Net, in which he describes the concept of the multilogue: “It is as if everyone who is interested in talking can all jump in at once, but […] Smartphone Adoption … [Read more...] about Marketing Day: July 25, 2012
New year new york times square
Jakob Nielsen, the Web’s best-known usability guru Marissa Mayer, Google’s VP of user experience and interface design Michael Ferguson, one of the architects of Ask’s unique user experience Larry Cornett, the VP of search experience at Yahoo! Justin Osmer, Product Manager for Microsoft Live search Chris Sherman, Executive Editor of Searchengineland and always thoughtful industry observer Greg Sterling, another industry analyst who always has interesting insights, particularly in the local and mobile world Danny Sullivan, the Go To Guy of search In that installment, we looked at their thoughts on what the look of the search results page would be, how the algorithms would get smarter, including personalization, more functionality in the search results, and how much of that functionality might be exposed to the user, letting them get the hands on the knobs and levers to customize their search experience. Today, I’ll share the second half of those interviews, … [Read more...] about Search In The Year 2010: Part Two
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
Wow. Just announced, Google CEO Eric Schmidt is stepping down from that position, to become “Executive Chairman,” with Google cofounder Larry Page stepping into the CEO role. Below, some reflection on how Schmidt came into the role that Page once held and why the company may be making a change now. The Announcement First, let me give you all the official news. Already seen this stuff? Then scroll down to get into the analysis. From Google’s press release on the news: Starting from April 4, Larry Page, Google Co-Founder, will take charge of Google’s day-to-day operations as Chief Executive Officer. Sergey Brin, Google Co-Founder, will devote his energy to strategic projects, in particular working on new products. Eric Schmidt will assume the role of Executive Chairman, focusing externally on deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership–all of which are increasingly important given … [Read more...] about Was It Time For A Fresh Face? Thoughts On Larry Page As The New Google CEO
In addition to the ten Search Engine Land Awards categories recognizing exceptional search marketing initiatives and SEO/SEM campaigns, our partner SEMPO.org has announced more details on the two individual honors they will be presenting at the awards ceremony. The entry period is currently open for nominations for “Search Marketer of the Year”, with both a Male and Female winner to be selected. The awards will recognize those professionals whose “accomplishments and specific contributions to successful search initiatives and/or research drove measurable business results.” The winners may be leaders or specialists within organizations, agencies and SEM firms, consultants or trainers from around the globe– essentially anyone involved in SEM/SEO who can relate a meaningful story. Among the criteria SEMPO will be evaluating: Being a leader who has earned that title, having gained the implicit trust of clients and others on his/her own team through … [Read more...] about What Does It Mean To Be “Search Marketer of the Year”?