The Few, The Blocked, The Loyal Stupid & Grateful This wall is designed, as best I can tell, only to be a barrier to your most loyal — and most stupid — readers. People who come to you each day, because they depend on you as their starting point and don’t realize that you’re providing all this content to drive-by visitors for free. They cough up, because they’ll assume they have to. … [Read more...] about The Leaky New York Times Paywall & How “Google Limits” Led To “Search Engine Limits”
New york times reports
Doug Pierce said it was “the most ambitious attempt [of link spamming he’s] ever heard of”. Sadly, it’s not the most ambitious attempt I’ve ever heard of. When I worked at Google managing Webmaster Central (where the webmaster guidelines reside), I saw this kind of thing all of the time. And I saw the impact it had first hand. Now that I’m no longer at Google, I regularly field emails and phone calls from companies, large and small, panicked because they’ve lost their major source of revenue due to lost rankings in Google. More than one company has told me they’d have to close down entirely if they weren’t able to get their traffic from Google back (and a site can’t always get its rankings back). I showed the following slide at a keynote I gave recently, showing the impact it can have on a site’s traffic to violate the guidelines: … [Read more...] about New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. … [Read more...] about Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social Media Activity
If Google Shows Reviews From Bricks-And-Mortar Merchants…. Ad ratings and rich snippets in Google’s “organic” or “free” or “editorial” results are voluntary things. You wouldn’t expect merchants with bad reviews to enable these. That brings things back to one of the big fails on Google with some of this. Even if it’s too difficult from rewarding a merchant with bad reviews with a top ranking (and it really shouldn’t be), Google could certainly at least make those bad reviews more visible. Consider this search for plumbers in los angeles: … [Read more...] about Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story
how Google Product Search results were showing up in Google, despite the policy. That was an understandable oversight — but the screenshots also show how plenty … [Read more...] about Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?