A Vertical Search engine, just for clarity’s sake, is defined as a search engine that focuses on a specific segment of Web content or on a specific topic. Examples would be Google Shopping and all the other items on the Google menu bar (Images, News, Recipes, Maps, YouTube, etc.). It is also clear that some of these verticals derive far higher revenues for Google than other verticals. Google Shopping, with its new pay-to-play model, looks like it is going to do just that. According to a recent study, Google’s new PLA’s (Paid Listing Ads) have been found to significantly outperform text ads in click-through rates by 47% and conversion rates by 38%, resulting in a 25% ROAS (return-on-ad-spend). Take into account that the deadline for merchants to comply, October 17, just kicked in, and that we are only just hitting Q4, and this becomes even more significant. From a search engine perspective, one of the advantages of vertical search is the ability to far more easily … [Read more...] about For Google Shopping & More, Vertical Search Works!
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Good keyword research is laborious. So is it no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand and try to automate or speed up the process. Except, should you want to do this? Keyword research is your time to understand the market you are competing in and how people search. It is your opportunity to comb through the competition and learn their keywords, content and link-building strategies. It is your opportunity to map out what you should track for your website, your market competitors and your keyword competitors. If you plan a months- or years-long relationship with a client or website, you owe several hours or days to get this right. Keywords are the foundation of search engine optimization. It is all about getting traffic from relevant search queries, the keywords people use to find our products or services or whatever we offer that our target market is looking for. Placing a handful of words into the Google Keyword Tool, … [Read more...] about How To Take Your Keyword Research To A Higher Level
It is no surprise that the high-level Social Media search traffic is focused on advertising and marketing needs. With a combination of a little over three million searches a month, the Marketing/Advertising search traffic is overshadowed by the ten million informational searches that sometimes ask questions, but are mostly vague in nature. This analysis of AdWords data suggests that business people are really still trying to learn and sort out what Social Media is all about. But when you look specifically at user intent, you can plainly see what aspects are important to them. Consider the intent in following categories of behavior. Behavioral Highlights There are 24 queries with 66K monthly searches that deal with learning about Social Media. These are not about reading primers – they are about attending educational classes. There are 19 queries with 96K monthly searches concerning How To. These are searches for guides, tips and best practices. There are 14 queries with 67K … [Read more...] about Social Media Is Still A Mystery To Many Businesses
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not (say most other newspapers). To make the breakdown below, I used an account that was following no one on the Suggested Users List. That’s important, because if you follow someone, then they’ll no longer show (that’s why it seemed TechCrunch might have been dropped recently, but they weren’t). NOTE (Sept. 22, 2009): About two weeks after this was originally written, it appears TechCrunch really was dropped from the list. How to get on the list? Twitter blogged in March: We’ve explained that the Suggested Users list is a bit like your local book store’s staff picks but there’s a little more to it than that. Our … [Read more...] about Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
Let’s just get it out of the way: no, Bing is not a “Google Killer.” It’s also safe to say that Microsoft doesn’t see it that way either. My understanding of what Microsoft believes it has in Bing is a much more competitive product than Live Search. I entirely agree. Over the course of the next two or three weeks there will be countless articles and blog posts discussing Bing and whether or not it can dethrone Google. Microsoft has told me that the company sees Bing as a start (or restart) and that improvements will continue to roll out over time. One can be skeptical of that position or not. Regardless, Bing is a big advancement for Microsoft’s search efforts. I’ve been using Bing (Kumo) off and on over that past couple of weeks. I’ve used it side by side with Google and by itself. In some cases I’ve been self-consciously testing and comparing results. At other times, I’ve simply used it to find information or navigate to … [Read more...] about Head To Head Search Results