Every two weeks, we bring you our news digest that covers a detailed list of the latest updates and developments from Google. Keeping abreast of these new developments is important as they are going to impact you as an advertiser, a website owner, a marketer, an SEO professional, or a regular user of Google's products. In this round of updates, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast, where our guests JD Prater, the Evangelist at Quora, and Joe Martinez, the Director of Client Strategy at Clix Marketing, discuss the latest Google updates and developments in more detail. Meanwhile, let’s jump right into the summary. GOOGLE SEARCH NEWS Google Fighting Disinformation Google released a white paper at the Munich Security … [Read more...] about Google News Digest: New Features in Google Ads, Google Docs API, .dev Domain and More
The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are still changes you should be aware of, so keep reading. The next Google News Digest will cover all of the biggest Google updates that happened this year. Make sure you don’t miss it; we expect lots of discussions along with the special edition of our Marketing Scoop podcast! But before we say our farewells for this year, read on to stay abreast of all the industry news and get yourself into the holiday mood (pssst....there’s a special piece of news for you all at the very end)! GOOGLE SEARCH NEWS GOOGLE ADS NEWS GOOGLE TOOLS NEWS GOOGLE SEARCH NEWS Google Officially Rolls Out a New SERP Design After months of tests, Google is now officially rolling out the new SERP design. The changes mainly affect the … [Read more...] about Google News Digest: Multiple SERP Tests, Call-Only Ads, the Holiday Spirit with Google
Google has introduced a number of notable changes over the past few weeks. Among them are the availability of Duplex for public testing in select regions, the phasing out of Google+, and a possible new algorithm update that seems to have affected search rankings. In this news digest, we cover the stream of important Google announcements affecting search users, businesses, and the SEO and advertising community. So let's check out the latest developments. Also, tune in to our Search Marketing Scoop podcast, where Ross Tavendale, the Managing Director at Type A Media, and Garrett Moon, the CEO and Co-Founder at CoSchedule, are discussing all of these developments in greater depth. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android GOOGLE SEARCH NEWS Pay Your Respects to Google + At the beginning of the year, Google's Project Strobe began reviewing third-party developer access to Google account and Android … [Read more...] about Google News Digest: Duplex’s Public Testing, Goodbye Google+, and New Search Algo Update?
Fasten your seatbelts and jump into our latest Google News Digest. There has been a lot of redesign in various Google products and services lately. It seems that over the past few weeks, the search giant has put a lot of emphasis on looks and functionality. What is really interesting is that Google released a new tool for running high-performing video ads. We have been talking a lot about video content and how it is gaining more popularity and results. But, let’s see what this week’s Search Marketing Scoop podcast experts - Barry Schwartz and Richard Fergie have to say about this and other news that impacts our digital presence. Tune in to our Facebook live in a few hours to get great insights on the latest news. Between our podcast and all the information below in the latest digital news, you will be caught up on any Google headlines you might have missed. GOOGLE SEARCH NEWS Search Appearance Filter in the New Google Search Console Google added a new “Search … [Read more...] about Google News Digest: New Video Ads Tool, Gmail Redesign, and GDPR Preparations
These are interesting times for SEOs and those puzzled by Google’s ranking factors. We have had a new algorithm update confirmed by Google – no name so far, so maybe you can come up with some ideas in the comments! But, this update isn’t purely a technical issue, it is very political this time. What do ranking factors have to do with politics? The EU is developing a proposal that could potentially force the search giant to reveal some of the secrets behind its ranking algo. But let’s leave the uncertainties behind (until April, to be precise) and move on to the things we know for sure – SERPs that show only one Instant Answer, Google’s support of “girl power,” and the new productivity reports and metrics in AdWords. So, as always, before you read the entire digest, watch this week's Search Marketing Scoop podcast on Facebook Live. I discussed all the latest news with the fabulous Anu Adegbola from MindSwan and … [Read more...] about Google News Digest: Algo Update Confirmed and the EU’s Pressure to Reveal Ranking Factors