Home > Blog > Facebook News Feed Changes: Friend or Foe? 16th May 2018 - 6 minutes read Social Media Thaw Naing - Changes to Facebook’s news feed were announced in early 2018. The update placed a new emphasis on status updates from friends and family, with a view to fostering a focus on personal networks, and reducing news feed dominance from articles and branded content. Facebook CEO, Mark Zuckerberg, referred to the initiative as aiming to cultivate “meaningful interaction” – an effort to make Facebook more of a force for good. A ‘friends and family’ feel has characterised the new feed in a bid to ensure Facebook’s services “aren’t just fun to use, but also good for people’s well being”. The changes have already affected all two billion Facebook users’ feeds and public content from businesses; brands and media have been featuring less prominently ever since. The … [Read more...] about Facebook News Feed Changes: Friend or Foe?
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Home > Blog > Facebook’s news feed changes: Friend or Foe? 16th May 2018 - 6 minutes read Social Media Rupert Coltman - Paid Media AnalystChanges to Facebook’s newsfeed were announced in early 2018. The update placed a new emphasis on status updates from friends and family, with a view to fostering a focus on personal networks, and reducing newsfeed dominance from news articles and branded content. Facebook CEO Mark Zuckerberg referred to the initiative as aiming to cultivate “meaningful interaction” – an effort to make Facebook more of a force for good. A ‘friends and family’ feel has characterised the new feed in a bid to ensure Facebook’s services “aren’t just fun to use, but also good for people’s well being”. The changes have already affected all two billion Facebook users’ feeds and public content from businesses; brands and media have been featuring less … [Read more...] about Facebook’s news feed changes: Friend or Foe?
So, you’ve read about the new look for Facebook’s news feed and want to try it yourself? Here’s how. The new look is rolling out today to those who request it. Go here to do that, and use the “Try the new look” button: After you’ve done that, you’ll get a confirmation: Then it’s waiting time. When you’re in, you’ll see a message in at the top of your feed: Select the “Give It a Try” button, and you’ll enable it and get a little tour: Facebook’s Chris Cox, vice president of product, says there’s no set timeline on how long it will take after someone requests the new look to when they get it — nor any for when it will automatically be rolled out for everyone. He stressed that Facebook wanted to be very cautious about introducing such a big home page change to users, and that’s also why there’s the “switch to Old Design” option, for those who might feel they need … [Read more...] about How To Get The New Facebook News Feed
Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you’ve previously seen may “bump” that story back up in your feed. Facebook also said it will try to do a better job surfacing quality content rather than “meme” content, especially on mobile. Related Articles Facebook shared the news on its blog today. Of the new related articles feature, it wrote: To complement people’s interest in articles, we recently began looking at ways to show people additional articles similar to ones they had just read. Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting. It also showed an image of how the new related articles feature appears: Story bumping was introduced in August, where Facebook … [Read more...] about Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments
Facebook is experimenting with a News Feed algorithm override, testing a feature that allows people to select friends and pages whose posts they don’t want to miss. Posts from friends and pages given priority will appear on top of a person’s News Feed. The test, reported first by Social Times, is showing up for some mobile users who are served a box with an animated puppy and a “See more of what you love” prompt (screen grabs used with permission from Social Times). Tapping through leads to a screen displaying friends and pages with whom that person has connected. Posts from selected pages and people will be prioritized in the News Feed, as the dialog box states: “Their posts will appear at the top of your News Feed so you’ll never miss them.” If fully rolled out, this would be a significant departure for Facebook, which typically serves News Feed content based on behavioral signals rather than expressed preferences. In other words, Facebook … [Read more...] about Facebook Test Lets Users Pick Which Pages’ & Friends’ Posts Appear At Top Of News Feed
It’s a significant change for Facebook, which for the most part has depended on its famously complicated algorithm to determine what is displayed in the streams of its 1.44 billion users. The algorithm isn’t going away, of course, but with today’s move Facebook is giving people more say in what they see — essentially setting up an optional algorithm override. The update is a redesign and expansion of the News Feed preferences feature that was released last November but was so clunky and buried that few people likely used it. In the past few months, Facebook has been testing ways to make the controls more user friendly. Now people will be able to prioritize the friends and Pages whose posts they want to see first. Such posts will appear on the top of users News Feeds with a star displayed in the upper right-hand corner of the post. After the supply of prioritized posts has been exhausted, the regular News Feed mix will take over. The update also includes a new … [Read more...] about Facebook Lets People Choose What They See First In The News Feed
To do that, the company will expand on the traditional like, comment and share metrics and start also taking into account whether people are activating audio, making video full screen and other actions that indicate interest. Facebook has been surveying users about News Feed preferences and has learned that people don’t always like, comment on or share posts despite finding them meaningful. Such research prompted another News Feed change earlier this month — taking into account the length of time people spend on posts. Facebook engineering manager Meihong Wan and software engineer Yue Zhuo explained more about today’s video change in a blog post: Many people have told us that they enjoy watching videos in News Feed but don’t always feel inclined to like, comment or share them. For example, you may have found a video from a nonprofit you follow on Facebook to be really informative and you’re glad you saw it but it’s not something you felt inclined … [Read more...] about Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed
A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” the spokesperson said in an email. Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore. Now vertically formatted videos, including ads and Live broadcasts, will appear as vertically formatted videos in iOS and Android users’ news feeds. “If this is rolling out wide, it’s because Facebook has tested it at scale and data shows that people prefer to engage with vertical video,” said Jason Stein, CEO of digital agency Laundry Service and media company Cycle. “If … [Read more...] about Facebook now officially showcases vertical videos in mobile news feeds
Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from friends and family over brands, the company announced. Why Is Facebook Making This Change? In a separate blog post today that tries to define what exactly the news feed is, Facebook emphasized that it’s all about “connecting people with their friends and family.” It seems people are worried about missing out on important updates from their friends amidst the massive number of articles, videos, and memes people are sharing on Facebook. That’s why friends and family updates are going to the top of the news feed. Facebook also has done some research and knows that, after friends and family, people expect their news feed to contain informative and entertaining stories. The network promises it will continue to work on personalization to ensure its feeding users what’s most relevant to them: “Our success is … [Read more...] about Facebook News Feed Change: Goodbye, Publishers
Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Facebook is all about connecting people with their friends and family and despite attempts to divert from its original concept, it’s not ready yet to leave it aside. That’s why it decided to downplay stories from publishers on users’ news feed, in order to promote more personal stories from their favourite people. This announcement was not warmly welcomed by publishers, as it means that organic reach will probably drop even more (as if it wasn’t already low) and it will be even more challenging from now on to make it to a user’s news feed. RIP organic reach? Organic reach was already on decline over the past few years and even before the latest algorithm change, SocialFlow observed a drop of 42% from January to May, which was alarming for Page … [Read more...] about Facebook News Feed update: how #Friendmageddon will affect publishers