Home > Blog > Facebook’s news feed changes: Friend or Foe? 16th May 2018 - 6 minutes read Social Media Rupert Coltman - Paid Media AnalystChanges to Facebook’s newsfeed were announced in early 2018. The update placed a new emphasis on status updates from friends and family, with a view to fostering a focus on personal networks, and reducing newsfeed dominance from news articles and branded content. Facebook CEO Mark Zuckerberg referred to the initiative as aiming to cultivate “meaningful interaction” – an effort to make Facebook more of a force for good. A ‘friends and family’ feel has characterised the new feed in a bid to ensure Facebook’s services “aren’t just fun to use, but also good for people’s well being”. The changes have already affected all two billion Facebook users’ feeds and public content from businesses; brands and media have been featuring less … [Read more...] about Facebook’s news feed changes: Friend or Foe?
News feed preferences facebook
It’s a significant change for Facebook, which for the most part has depended on its famously complicated algorithm to determine what is displayed in the streams of its 1.44 billion users. The algorithm isn’t going away, of course, but with today’s move Facebook is giving people more say in what they see — essentially setting up an optional algorithm override. The update is a redesign and expansion of the News Feed preferences feature that was released last November but was so clunky and buried that few people likely used it. In the past few months, Facebook has been testing ways to make the controls more user friendly. Now people will be able to prioritize the friends and Pages whose posts they want to see first. Such posts will appear on the top of users News Feeds with a star displayed in the upper right-hand corner of the post. After the supply of prioritized posts has been exhausted, the regular News Feed mix will take over. The update also includes a new … [Read more...] about Facebook Lets People Choose What They See First In The News Feed
To do that, the company will expand on the traditional like, comment and share metrics and start also taking into account whether people are activating audio, making video full screen and other actions that indicate interest. Facebook has been surveying users about News Feed preferences and has learned that people don’t always like, comment on or share posts despite finding them meaningful. Such research prompted another News Feed change earlier this month — taking into account the length of time people spend on posts. Facebook engineering manager Meihong Wan and software engineer Yue Zhuo explained more about today’s video change in a blog post: Many people have told us that they enjoy watching videos in News Feed but don’t always feel inclined to like, comment or share them. For example, you may have found a video from a nonprofit you follow on Facebook to be really informative and you’re glad you saw it but it’s not something you felt inclined … [Read more...] about Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed
A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” the spokesperson said in an email. Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore. Now vertically formatted videos, including ads and Live broadcasts, will appear as vertically formatted videos in iOS and Android users’ news feeds. “If this is rolling out wide, it’s because Facebook has tested it at scale and data shows that people prefer to engage with vertical video,” said Jason Stein, CEO of digital agency Laundry Service and media company Cycle. “If … [Read more...] about Facebook now officially showcases vertical videos in mobile news feeds
Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from friends and family over brands, the company announced. Why Is Facebook Making This Change? In a separate blog post today that tries to define what exactly the news feed is, Facebook emphasized that it’s all about “connecting people with their friends and family.” It seems people are worried about missing out on important updates from their friends amidst the massive number of articles, videos, and memes people are sharing on Facebook. That’s why friends and family updates are going to the top of the news feed. Facebook also has done some research and knows that, after friends and family, people expect their news feed to contain informative and entertaining stories. The network promises it will continue to work on personalization to ensure its feeding users what’s most relevant to them: “Our success is … [Read more...] about Facebook News Feed Change: Goodbye, Publishers