Every two weeks, we bring you our news digest that covers a detailed list of the latest updates and developments from Google. Keeping abreast of these new developments is important as they are going to impact you as an advertiser, a website owner, a marketer, an SEO professional, or a regular user of Google's products. In this round of updates, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast, where our guests JD Prater, the Evangelist at Quora, and Joe Martinez, the Director of Client Strategy at Clix Marketing, discuss the latest Google updates and developments in more detail. Meanwhile, let’s jump right into the summary. GOOGLE SEARCH NEWS Google Fighting Disinformation Google released a white paper at the Munich Security … [Read more...] about Google News Digest: New Features in Google Ads, Google Docs API, .dev Domain and More
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Google has added a new developer document page on removing AMP content from search. This was first spotted by Kenichi Suzuki, he posted it on Twitter.I guess enough people asked, Google finally made a document telling webmasters the safe way to remove your AMP content.There are three, maybe four, ways to remove your AMP content from showing in search. If you have a CMS provider, you can use their built in tools to remove it. If not, here are the three methods Google lists on how you can remove your AMP content from showing in search.Method 1: Remove AMP from Google Search Use this method to remove your AMP pages from Google Search without displaying an error to the user. Remove the rel="amphtml" link from the canonical page in the source code. Configure your server to return either an HTTP 301 Moved Permanently or 302 Found response for the removed AMP page. Configure a redirect from the removed AMP page to the canonical … [Read more...] about Google Docs On Removing AMP Content From Search
Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed per day than FIA articles. This comes hot on the heels of a stream of encouraging news on AMP from the Google I/O keynotes, presented by VP product management Rahul Roy-Chowdhury and Malte Ubl, creator and tech lead of the AMP Project. These included: There are now 2 billion AMP pages from over 900,000 domains, as of May 2017. A year ago there were 125 million AMP pages. An average AMP page loads in less than a second and uses ten times less data than a normal mobile page. AMP supporters and partners include Twitter, Tumblr, Qzone, Weibo, Pinterest, LinkedIn, Bing, Feedly, Nuzzle. AliExpress reduced load times by … [Read more...] about Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers’ (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before the deadline, ICANN announced that it had received more than 1,900 applications. Today, Google announced that it applied for new TLDs in four separate categories: trademarks like .google; core business names like .docs; names that will improve the user experience, like .youtube; and names with “interesting and creative potential” like .lol. A company spokesperson declined to tell Marketing Land exactly how many domains Google applied for, nor to share any additional names that it’s seeking. But AdAge is reporting that Google applied for more than 50 new TLDs. If accurate, that means Google spent more than $9 million in application fees; ICANN charged $185,000 for each application. So far, few others have come forward to announce or confirm that … [Read more...] about Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs
My kids and I really enjoy watching the MAKE Magazine video podcasts together. It’s one of those rare and happy things that a ten-year-old girl, an eight-year-old boy, and an adult can watch together and find interesting. Inspired by these podcasts, I thought it would be a good idea to create a do-it-yourself SEO project. So today, we’ll make a Google Spreadsheet that checks a web page for various on-page factors that can affect SEO. What you need: A Google Account for logging into Google Spreadsheets A URL that you want to check. In this article, I’ll be checking http://searchengineland.com/. The spreadsheet that we will create in this article is here. Once you are signed in to Google Spreadsheets, you will be able to make your own copy to work with by opening the spreadsheet and selecting File -> Make A Copy… If you would rather start with a blank spreadsheet and fill it in as you go through this article, select File -> New -> Spreadsheet. How It … [Read more...] about How To Check On-Page Ranking Factors Using Google Docs