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Bing UK now lets you search for nearby hospitals or GPs, general practitioners, and it will provide data from NHS Choices. The NHS have collaborated with Bing to provide users with a comprehensive GP and hospital search experience within Bing UK. All you need to do is search for GP near a specific location and Bing will show you this box in the search results:This will show you reviews and you can click in and see more details about each listing.This only works in the UK with this specific database.Forum discussion at Twitter. … [Read more...] about Bing UK Adds Hospital & GP Search Feature With NHS

Call-tracking phone numbers are often hailed as a best practice strategy in paid search campaigns thanks to their ability to demonstrate a specific number of conversions or inquiries generated by the campaign. The kind of at-a-glance analytics these numbers offer make it easy for businesses and search agencies to calculate Return On Investment, a desirable metric for both parties to gauge the success or failure of their engagement. Agencies and service providers are eager to demonstrate the value of their SEM acumen to small businesses and large corporations alike, and because it’s such an easy concept for business owners and traditional marketing VP’s to understand, it’s often sold as a value-add for a particular product suite. Because the local search space is so fragmented, it seems like call tracking numbers would be even more useful. After all, wouldn’t it be great to know exactly which customers were coming to you from Superpages vs. Yelp vs. Citysearch … [Read more...] about Be Wary Of Call Tracking Numbers In Local Search

For this reason, regional professional groups provide an excellent service to the search marketing industry at large by providing affordable, local options to learn from and network with peers on a regular basis. In addition, many of these groups do offer their members discount codes for national and global conferences like SMX – Search Marketing Expo & Conference Series. We’re thrilled to have these local and regional associations helping Search Engine Land spread the word about recognizing exceptional efforts in search marketing via our new awards program (#TheLandys). In addition to lending promotional support for the Search Engine Land Awards, each of these professional search marketing associations have agreed to participate in judging the “Pay It Forward” category, which recognizes an individual or an agency for: volunteer hours (or steeply discounted consulting rates) for digital marketing expertise committed to helping a non-profit/charitable … [Read more...] about Regional Associations Lend Support To Search Engine Land Awards

Working on the big brand, white-hat side of SEO for the last decade or so, I’ve seen plenty of flash-in-the-pan link building strategies come and go on the other side of the fence: content spinning, blog rings, mass directory submissions, forum spamming, domain acquisition, microsite spam & redirection, 302 hijacking, widget command and control anchors, plain vanilla paid links, etcetera, etcetera… There have been plenty of so-called “Grey Hat” strategies, too: paid links disguised as affiliate schemes, spurious sponsorship or badge schemes, reward-led blog linking, Google Base mislisting and Google Local hijacking to name just a few. I’ve also seen the line of ethics shifted underfoot by search engines (typically Google, of course) — over-optimisation, the rise and fall of nofollow sculpting, the death of articles — and the struggle of over-reliant agencies to adapt. Google’s recently changed tolerance to guest post blogging is just … [Read more...] about How To Massively Scale Ethical Link Building FTW

A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting manager you’ve had to break in. No matter what data you present, no matter how perfectly your charts demonstrate perfect, positive correlation between ad spend, revenues and profits, they never seem satisfied with your answer. “Fine,” you say. “Let’s try an experiment. We call it the PPC nuclear option.” “The nuclear option?” the accountant gasps. “What’s that?” “Well,” you continue obligingly, “We take all our PPC ad campaigns offline for a few months, and see what the true impact on our bottom line looks like. I just need you to sign off on it here….” That usually ends the discussion — at … [Read more...] about The PPC Experiment You Never Dare Run