This is an important benefit in order to understand how you are really competiting against the set competition. An additional advantage, is the ability to view your organic competitors. For example, if you are a retail site selling graphic tees, you could be competiting against, shopping images, media sites, other online retail sites and so on. The retail site maybe unaware of who these competitors are and what their visibility is. With Searchmetrics SEO Market Share, you are able to see who they are and how they are performing against you. … [Read more...] about Using Searchmetrics SEO Market Share to your advantage
Nike adidas under armour market share 2016
3. Apps Will Flex Their Location Marketing Muscle Businesses are discovering how apps such as Periscope and Snapchat can support advertising and direct response at a national level. Dunkin’ Donuts recently included Snapchat as part of a promotion to celebrate National Coffee Day. Taco Bell used Periscope to promote a biscuit taco giveaway across its locations. … [Read more...] about Six Trends Shaping Location Marketing In 2016
Extra impressions and clicks are nice, but market share comes from “sales volume,” not “impression volume,” “click volume” or even “conversion volume.” … [Read more...] about How To Grow Online Market Share Without Increasing Your PPC Budget
Why Does This Even Matter? As the internet moves closer to the holy grail of individualized marketing, building personas for marketing initiatives is no longer an ideal but a requirement. A big portion of a persona, especially for digital products, is how people use technology. Knowing whether your customers are likely to be found on Google, Bing or Yahoo should drive where you spend your SEO and PPC budgets. … [Read more...] about Is Google’s Search Market Share Actually Dropping?
Since our last report in July 2007, Google has added a number of unique new features, such as My Location, which pinpoints the location of mobile users to within around 500 meters using cell tower triangulation. In addition, Google has dramatically increased its database of street level imagery and public transportation directions; none of the other online maps sites offer ‘street view’ or public transportation directions. … [Read more...] about #1 In Features, Market Share Rising