share tweet share pin it e-mail share Do you know what your SEO Market Share is or how it can impact your business? In May we released an update to our software and introduced Searchmetrics SEO Market Share. The SEO Market Share helps businesses to understand their reach in the marketplace and answer questions like, who am I competing against and how do I estimate my true share of visibility? This new feature gives you the opportunitiy to see what portion of the market you own against the benchmarks you have set and the percentage of your visibility in relation to the overall market. Below is an example of the set benchmarks and the remaining market share. This is an important benefit in order to understand how you are really competiting against the set competition. An additional advantage, is the ability to view your organic competitors. For example, if you are a retail site selling graphic tees, you could be competiting against, shopping images, media … [Read more...] about Using Searchmetrics SEO Market Share to your advantage
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With more than 50 percent of all computing currently being done on mobile devices, I believe location marketing is on the cusp of exploding into something new: Becoming the foundation for all marketing. The increasingly strategic value of location data and the strength of mobile will make local marketing more of a foundation of all of marketing. Here are six key trends shaping the local marketing landscape in 2016: 1. Location Data Will Become The Foundation For Local Marketing For quite some time, businesses have treated location data — such as their names, addresses and phone numbers — as a passive asset that protects their brands. Keep your location data accurate, and you make it easier for searchers to find you. But brands are realizing that data aggregators such as Localeze and publishers such as Apple and Foursquare can be powerful partners to amplify location data across the digital world where customers live, search and shop. As a result, businesses have a new … [Read more...] about Six Trends Shaping Location Marketing In 2016
It’s a great model, provided that those impressions actually turn into sales. Unfortunately, even if your PPC efforts are producing profitable sales, most business owners and account managers live with the nagging feeling that their ad spend isn’t producing properly. The market share is there; you just can’t seem to capture it! Fortunately, it’s not that difficult to get things turned around. In fact, with a few simple changes, I’ve seen many companies double their market share without increasing their PPC budget. That means more clicks, more conversions and — most importantly — more sales. So how do you double market share without increasing ad spend? It’s easier than you think. The Problem With Keywords Most PPC campaigns suffer from keyword inflation. The average account manager seems to wrestle with the unspoken belief that major segments of their customer base are using as-of-yet undiscovered keywords in their online searches. … [Read more...] about How To Grow Online Market Share Without Increasing Your PPC Budget
All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking, and I wanted to see if a survey panel-based approach would yield the same results. What I discovered was only somewhat surprising. My results, placing Google at the top with 80 percent of the market, differed significantly from comScore’s 67 percent; but my findings were in line with most of the Google Analytics accounts I had seen, which show Google generating between 80 percent and 90 percent of all organic visits. Last year, I was at a loss to explain the discrepancy between my survey data and comScore’s data, but I chalked it up to how demographics might be weighted in comScore’s panel. Nonetheless, even if comScore’s methods might be undercounting Google, they should accurately follow directional shifts. In October 2014, comScore reported that Google had 67.3 percent of the market, Bing (called Microsoft Sites) had … [Read more...] about Is Google’s Search Market Share Actually Dropping?
As Google Maps continues to roll out new features that competing map services don’t have, web users are rewarding it with big gains in traffic. A recent analyst report says Google is the number one maps site in terms of features and usability, and new Hitwise.com traffic data just shared this week with Search Engine Land shows Google Maps pulling much closer to category leader MapQuest. In a report issued this week, the boutique investment bank Cowen and Company says Google is the clear leader with the most user-friendly features among the four major mapping sites. “Google Maps has meaningfully expanded its lead in features and functionality over its competitors,” Cowen analysts say in their report. As for those three competitors, the Cowen report isn’t very kind: “Since our initial survey in July 2007, innovation at MapQuest (AOL) and Yahoo Maps has stagnated. Microsoft Live Search Maps, which is the least popular of the four, ranks a distant second, but … [Read more...] about #1 In Features, Market Share Rising