For many years, a common search engine optimization company strategy was to set up numerous new websites all for one company, each geared toward targeting a different search term. This was largely due to the fact that search engines used to place a much higher importance on the home page of a website, rather than interior pages. Over time, search engines caught on to this trick, and as a result new domains are now looked at more skeptically. The prevailing wisdom seems to be that while it is relatively easy and inexpensive to set up a new website that targets a certain term, a website that has been around for much longer and has a breadth of content has much more to lose and is less likely to attempt to "game the system". … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
Non biased search engine
An unfortunate aspect of the information superhighway is that, much like on a literal highway, humans will rubberneck out of curiosity when there are wrecks. We’re more inclined to click on scandalous-sounding or negative headlines. By their very nature, content titles containing words like “Scam,” “Lawsuit,” “Scandal,” — or, in the case of individuals, “Sex Tape,” “Arrest,” “Mug Shot” or “Nude” — will draw clicks with magnetic consistency. … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
A search engine is no different in that the people who run it want to know how effective their site is. A patent granted to Yahoo today explores how the search engine might evaluate pages ranking in search results for different queries, and looks at a range of possible measurements that it might use. While this patent is from Yahoo, expect that Google and Bing are doing some similar things. And while Bing is providing search data for Yahoo, that doesn’t mean that Yahoo’s results might not be presented and formatted differently than Bing’s results, and include additional or different content as well. As a matter of fact, Yahoo recently updated its search results pages. … [Read more...] about How a Search Engine May Measure the Quality of Its Search Results
A method for static ranking of web documents is disclosed. Search engines are typically configured such that search results having a higher PageRank.RTM. score are listed first. A modified scoring technique is provided whereby the score includes a reset vector that is biased toward web pages linked to blogs. This requires identifying web pages as either blogs or non-blogs. … [Read more...] about Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs
I'll offer a disclaimer here, both Matt McGee and Scott Allen are good friends of mine. I don't think that in any way biased my findings or the way I presented them. The only caveat is that I actually knew that Matt was new to KeyRelevance. I may not know of similar situations with others. … [Read more...] about How Well Do Search Marketers Brand Themselves?