It is important to get your search engine optimization company involved as early as possible before you build your new website. Not only are there many technical issues that you should be aware of before you begin design (such as linking architecture, types of text to use, and balancing your SEO efforts with your brand), but there are also strategies that can be set in motion at the outset that will counteract some of the stumbling blocks listed above. If you involve your search engine optimization company after you have built your new website, much of the work you have done will likely need to be redone with a long term strategy in mind. … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
Non biased search engine
When discussing Google’s search engine with regulators all over the world, Google has long maintained that the rankings are neutrally established based upon objective ranking algorithms functioning independently of human bias (although there are repeated instances of “manual” penalizations for sites that contravene its rules, as well as signals incorporated from its human evaluators staff that factor into ranking ability). It’s also maintained that even if it’s not always neutral, it’s then a matter of opinion on its part as to what should rank. … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
These types of clicks might be tempered with editorial judgments, such as whether or not the search results were in response to navigational or non-navigational queries, and whether a particular page might have been placed at the tops of the search results because the query was perceived to be navigational. For example, if I type [espn] into a search box, chances are that I want to visit the ESPN website rather than search for information about ESPN. If people search for ESPN and tend to look at pages other than the ESPN website, it might cause the search engine to question the value of showing ESPN first in a set of search results. … [Read more...] about How a Search Engine May Measure the Quality of Its Search Results
Last December I wrote a blog post titled Do Search Engines Hate Blogs? Microsoft Explores an Algorithm to Identify Blog Pages. The inventors behind the patent filing described in that post have come out with a new patent application that says some positive things about blogs. Looking back at the original post, it appears that they may not hate blogs at all. … [Read more...] about Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs
I'll offer a disclaimer here, both Matt McGee and Scott Allen are good friends of mine. I don't think that in any way biased my findings or the way I presented them. The only caveat is that I actually knew that Matt was new to KeyRelevance. I may not know of similar situations with others. … [Read more...] about How Well Do Search Marketers Brand Themselves?