An unfortunate aspect of the information superhighway is that, much like on a literal highway, humans will rubberneck out of curiosity when there are wrecks. We’re more inclined to click on scandalous-sounding or negative headlines. By their very nature, content titles containing words like “Scam,” “Lawsuit,” “Scandal,” — or, in the case of individuals, “Sex Tape,” “Arrest,” “Mug Shot” or “Nude” — will draw clicks with magnetic consistency. … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
Non corporate search engine
Every Business Needs SEO It’s important to recognize, SEO is not a cost, but an investment. An investment in the future of any business. A cost-effective marketing method with high return that extends infinitely. From a purely economic perspective, SEO delivers value for years to come. … [Read more...] about The Financial Justification for Search Engine Optimization
Powerful keyword research tools that can help automate and speed up many repetitive processes include Google Keyword Tool, Market Samurai, Google Insights for Search, and Google Trends (that can help reveal seasonal and other trends). Analytically reviewing the consolidated data they throw up puts into startling relief many hidden opportunities just waiting to be exploited. … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
It’s also designed to earn off your most loyal readers who aren’t stupid and do value you. If I depended on the New York Times each day, really depended on it, you bet I’d pay. And gladly, too. And despite the idiocy of how your so-called “paywall” is designed, I hope you do earn off both the stupid loyal and the grateful loyal. … [Read more...] about The Leaky New York Times Paywall & How “Google Limits” Led To “Search Engine Limits”