If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and search engines merely display the content for associated keyword searches. But there’s a lot more going on than meets the eye. Google, Bing and other search engines could bear part of the responsibility if those search results are harming you. First, if someone intentionally creates and publishes material specifically intended to lie about or misrepresent you, and thus damages your reputation — whether it be your business or you personally — then it’s obvious that this person is directly responsible. Under generally accepted business laws in the United States and Europe, that person may be considered liable for the damage they’ve done, and they might be compelled to assist you in … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
Non corporate search engine
For this reason, regional professional groups provide an excellent service to the search marketing industry at large by providing affordable, local options to learn from and network with peers on a regular basis. In addition, many of these groups do offer their members discount codes for national and global conferences like SMX – Search Marketing Expo & Conference Series. We’re thrilled to have these local and regional associations helping Search Engine Land spread the word about recognizing exceptional efforts in search marketing via our new awards program (#TheLandys). In addition to lending promotional support for the Search Engine Land Awards, each of these professional search marketing associations have agreed to participate in judging the “Pay It Forward” category, which recognizes an individual or an agency for: volunteer hours (or steeply discounted consulting rates) for digital marketing expertise committed to helping a non-profit/charitable … [Read more...] about Regional Associations Lend Support To Search Engine Land Awards
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization
Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will hop over to social networks like Twitter or Facebook and ask their network of friends and contacts for advice. But 9 out of 10 Web surfers will hit up a search engine like Google or Bing. Search engines are complex software tools that send out scouts called ‘robots’ into the World Wide Web to find, analyze and index webpages, blogs and other forms of content, constantly growing their database of information about the Web. Using ‘intelligent’ algorithms, they sift the content gathered (by various criteria), and organize the information in a fashion relevant and useful to searchers. Search engines then present the results in an ordered format that tries to list the most valuable material … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
How did we go from the New York Times seeming to single out visitors from Google with a “5 free visit per day” policy to supposedly all search engines being limited in such a way? And what’s up with there being no limit for visitors coming from anything that’s not a search engine, including Twitter and Facebook? Sit back, and I’ll tell the tale. New York Times Paywall, Mark I First, some history. The first New York Times paywall, TimesSelect, launched on September 19, 2005 and cost $49.99 per year (if you didn’t already have home delivery). It gave you access to New York Times columnists, archived articles and some premium content. TimesSelect lasted exactly two years, closing on September 19, 2007. Among the issues, as I recall them, was that by cutting off its content, the NYT also cut itself off from advertising pageviews. People couldn’t find stories through search; they couldn’t share them, either.Officially, the NYT wrote that user … [Read more...] about The Leaky New York Times Paywall & How “Google Limits” Led To “Search Engine Limits”