EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Marie Haynes, from Marie Haynes Consulting, and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. By now, you've probably heard of EAT. It's a bit of a buzzword in SEO. I'm going to share with you why EAT is a big part of Google's algorithms, how we can take advantage of this news, and also why it's really, really important to all of us. The Quality Raters' Guidelines Let's talk about the Quality Raters' Guidelines. These guidelines … [Read more...] about E-A-T and the Quality Raters’ Guidelines
Non musical sound branding a conceptualization and research overview
I recently inherited an aquarium with fish already established and thought, “Hey, this will be fun!” As a first-time tank owner, I didn’t realize how hard fish keeping actually is. After visiting fish forum after fish forum, I realized I’m not the only one who thought you just put fish in a jar of water and fed them every once in a while. Now I find myself feverishly testing the waters for bad minerals and compounds, tweaking the tank setup, doing water changes all the time and, in short, putting way too much time into a bunch of creatures that will never do any more than eat, poop, sleep and swim. At Least Your Website Does More Than a Fish Of course, I find this to be a wonderful euphemism for a lot of first-time website owners. A website does more than a fish, but new website owners are just like new fish owners. “Sounds like fun!” they say, thinking of happily throwing up this product on their site, or that service. They see websites as static … [Read more...] about Your Website Isn’t a Fish and More Truths You Should Know
Iris Guelen Iris Guelen is a Junior Web Editor at Yoast. She writes and optimizes blog posts and works on the Yoast newsletter. You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between a keyword and a keyphrase. What is a keyword? Keyphrase versus long tail keywordlong tail keywords and that these are more specific than focus keywords. Most of the time – but not necessarily – they consist of more words. You might wonder what the difference is between long tail keywords and keyphrases? Keyphrases by definition exist of more than one word and they can be either general or specific. Long tail keywords may consist of more words, but they do not always. The main difference between … [Read more...] about What is the difference between a keyword and a keyphrase?
I want my, I want my, I want my OMV (Online Music Video)… Yes, that’s right! Popular music videos are about to make a comeback, not on the original music TV station per se, but on the most popular online video web site, YouTube. With just a quick query search and a click of the mouse, you will have the opportunity to view and listen to musical legends such as The Eagles or ever-evolving artists such as Coldplay and Madonna. As of September 29, 2009, Warner Music Group announced that they struck a deal with YouTube to ultimately bring its artists back to YouTube’s massive online video market. In August, YouTube accounted for nearly 10 billion of the 25 billion viewed online videos, according to ComScore. Google sites, primarily YouTube, currently represent 40 percent of all videos viewed online. This deal is another example of how powerful the internet can be as a distribution medium. Similar to well-established newspapers and television companies, the music industry … [Read more...] about Online Music Videos Make A Comeback
When I was told that our client, oDesk, was planning on rebranding their company to Upwork, the “domain migration” alarm bells immediately went off in my head. As Search Engine Land readers know, these pages are littered with horror stories of domain migrations that have done serious SEO damage. For instance: While the basics of SEO for domain migrations are straightforward, betting your business that both Google and your team will get it right is, in fact, a big bet. One read of that HomeAdvisor post should be enough to put off anyone from attempting the switch. So naturally, when oDesk presented the idea of changing domains, my feedback was that they should set expectations correctly internally, put a plan in place to do everything right, and be pleasantly surprised if/when their organic traffic didn’t crater post-launch. Spoiler alert! It all worked out better than planned. In fact, post-rebrand organic traffic and conversions are up considerably. Given how much … [Read more...] about How To Migrate A Domain And Not Kill Your SEO