Technical SEO is one of the key areas of impact for SEO. Along with other focus areas — like producing quality content and localization, establishing theme-relevant linking, measuring and reporting, communication with stakeholders — it plays a crucial role. Concentrating on technical SEO initiatives helps ensure that a website is positioned well for crawlers and site visitors alike. … [Read more...] about Technical SEO Track: Impact of Meta Canonical Tags
Non technical it roles
That is not to say that all websites need hours and hours of ongoing technical work. There is most definitely a point of diminishing returns, particularly for small/new websites that have a lot of the basics right. I am not arguing with this at all — in fact, my company’s website is probably quite a good example. We know the fundamentals are solid, but we can get a much better ROI at the moment from building a brand and a better product, so we rarely touch the website. … [Read more...] about The role of technical SEO is “makeup”? Really?
Garrett French is the founder and chief link strategist of Citation Labs, a link building agency and campaign incubator. He’s also the founder of ZipSprout - Citation Labs’s sister agency focused on local marketing. He’s developed multiple link building tools, including the Link Prospector and the Broken Link Finder. He also co-wrote The Ultimate Guide to Link Building with Link Moses himself, Eric Ward. Garrett and his team lead monthly webinars on enterprise content strategy and promotion from the Citation Labs Blog. … [Read more...] about Link Development’s Most Undervalued Role
Interestingly though, from our firm’s perspective, when B2B companies put this information online, they typically do a lousy job of optimizing such information for search engines. Often the optimization focus is on promotional pages of the website, with case studies and white papers taking a back seat, often relegated to non-optimized PDFs. If you’re going to place white papers, case studies, and articles on your site, be sure they’re optimized well. If this information resides in PDF form, make sure you optimize the pdf, not just for size, but, more importantly, for search engines. (For help with this, see 11 Tips for Optimizing PDFs for Search Engines.) … [Read more...] about Search Marketing For The B2B Technical Buyer