SEO-friendly enterprise content management systems, like Adobe Experience Manager allow for easy implementation of meta canonical tags on all pages rolled out with the CMS. However, there are instances when smaller web properties are not hosted within a CMS. In such cases, we need to validate and ensure proper implementation of the meta canonical tags. … [Read more...] about Technical SEO Track: Impact of Meta Canonical Tags
Non technical roles in it
Working to eliminate miseducation. The SEO industry is plagued by miseducation, much of which is born of passive negligence in keeping up with the latest trends and changes rather than active ignorance. We build tools as shortcuts. In other words, we look to our tools to be calculators, but sometimes they are placed in front of folks that don’t know the underlying math. The implementation of standards will help ensure that those SEOs are pushed to remain up to speed, or at least that their analysis is more likely to be accurate. Data portability. The ability to go from one tool to the next is a given that exists in most software. From browsers to email to CRMs to marketing automation platforms, and even Google itself, users can generally download their data in its entirety, upload it into another tool and use it right away. Even though every tool in our space has a different interpretation of how things should be recognized and analyzed, they all use the same inputs to create … [Read more...] about How and why the SEO tools industry should develop technical standards
Technical SEO is about understanding how search engines access and interpret the content on a website — where they crawl, how they render the content, which pages get indexed, how quickly the site responds. If the search engines have trouble with any of these aspects, you could be placing underlying restrictions on your ability to maximize traffic from the biggest “free” source available. … [Read more...] about The role of technical SEO is “makeup”? Really?
Our company offers a simple, free, no-email-required co-citation analysis tool (disclosure: this link goes to our free co-citation tool). Use this tool to execute small co-citation experiments on your own. It can work for competitive co-citation analysis too. … [Read more...] about Link Development’s Most Undervalued Role
Interestingly though, from our firm’s perspective, when B2B companies put this information online, they typically do a lousy job of optimizing such information for search engines. Often the optimization focus is on promotional pages of the website, with case studies and white papers taking a back seat, often relegated to non-optimized PDFs. If you’re going to place white papers, case studies, and articles on your site, be sure they’re optimized well. If this information resides in PDF form, make sure you optimize the pdf, not just for size, but, more importantly, for search engines. (For help with this, see 11 Tips for Optimizing PDFs for Search Engines.) … [Read more...] about Search Marketing For The B2B Technical Buyer