Among clients, forum members, newsletter subscribers, and seminar attendees, many hours of my day are spent answering questions about organic SEO. One thing I’ve noticed is that newbies and oldies alike are paralyzed when it comes to optimizing their websites because they have an irrational fear of doing something wrong. Part of this fear and uncertainty comes from a misunderstanding of SEO and how it should be used as a marketing tool. SEO is not some sort of paid placement or a search engine positioning tool. Due to ever-changing search engine algorithms, attempts to move up in the rankings by a few positions for one specific keyword phrase are mostly futile. This is not to say that it can’t be done, it’s just that the jump will not be permanent. This effect is even more pronounced because today’s search engines have numerous data centers as well as personalized and geographical components to them. In other words, doing a search for a specific keyword phrase … [Read more...] about Don’t Sweat the Small SEO Stuff
Not sweating the small stuff
Apparently talks between Google and the Associated Press aren’t going well, or so says Forbes today, with AP chief executive Tom Curley threatening to take his content and play elsewhere. Where that will be is hard to say. Part of the AP’s original issue with Google was that AP’s own member publications would reprint AP material (which they’re allowed to do as members), causing there to be no single source that could benefit from AP traffic. Google News Now Hosting Wire Stories & Promises Better Variety In Results covers how after a 2006 deal was struck, AP stories started being hosted on Google itself, as AP wanted (and has long hosted similarly at Yahoo). That would have seen to have solved the AP’s concerns, but apparently not. The AP wants more money, it seems. How much more is uncertain. Terms of the original deal were never disclosed, and the best I’ve ever seen was Google CEO Eric Schmidt saying for the first time in April that it was a … [Read more...] about Don’t Expect A Google Ranking Boost For The AP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Twitter’s Promoted Accounts Now Live As was rumored last week, Twitter has formally introduced its latest advertising option: Promoted Accounts.Promoted Accounts will show up in the “Who to follow” section of a Twitter home page, and is fully algorithmic in deciding when and which promoted accounts to display. According to the company’s announcement, what and when you might see promoted […] How To Get Around Google Local’s 7-Pack Without Breaking A Sweat Damn that Google! Just when you figure out how to rank for a great keyword, Google decides that keyword has strong “local intent” and pops up a 7-pack of local business listings at the top of the SERP. And if you are not one of those seven businesses, you are indeed screwed.There are […] Ev Williams Steps Down As Twitter’s CEO, Dick Costolo New CEO Evan … [Read more...] about The Day In Search, October 4, 2010
I have always been driven by the entrepreneurial spirit and fascinated by the entrepreneurial ability to create value with limited resources. The study of Entrepreneurship as a discipline is what I focused on while studying at Babson College. Since graduating, I continue to learn and follow the massive spread of Entrepreneurship in the US and beyond. To guide future entrepreneurs to a promising future, I have compiled a list of timeless advice from business experts and writers through the ages. This advice covers five major entrepreneurial topics: Time management, communication, delegation, sales, and driving vision. Time Management Of the basic tenets of entrepreneurship, time management is the easiest to understand but one of the most difficult to master. Entrepreneurs have the same time afforded everyone else; they just need to find ways to make that time as efficient and profitable as possible. Consider the following quotes and advice when trying to plan out your day. … [Read more...] about Quotes From Experts of Entrepreneurship
Scaling content marketing is a topic discussed extensively on SEJ , yet it remains one of the biggest issues for marketers or brands wanting to invest heavily in this valuable channel. You might be surprised to learn that your issue with scaling content marketing is part of a larger problem known as diseconomies of scale. This essentially means the increased volume designed to improve production ROI has actually reached a point where it’s become less efficient, causing the quality or ROI to suffer. Fortunately, there are surefire ways to scale quality content without facing the common pitfalls found in the infographic below. Nail Your Production Process A critical part of the content marketing process is managing the production. This is no easy feat, and for most companies whose core competency is not content production, it makes more sense to find a production partner that specializes in content creation. If you don’t decide to hire a production company to scale content, … [Read more...] about What are the Pitfalls of Scaling Content?