We’re all well aware that mobile is the future. 35% of American adults own smartphones, and that number is constantly on the rise. Equally important is the fact that app use has outstripped mobile browsing on mobile platforms by a margin of 81 minutes a day to 74 minutes a day on the web. It isn’t a huge difference, but the trend is very much toward app usage, with a 91% increase in app usage year-over-year, according to analytics firm, Flurry. I Have a Website. What Can I Do to Go Mobile? Most companies now have websites, and if you have a mobile version, you’re off to a good start. There are a number of tools designed to help non-developer create apps, or let developers create apps in the programming language they’re most familiar with and convert it to the appropriate format for iOS or Android. For programmers, the options include Appcelerator, MotherApp, and PhoneGap . For non-developers, there’s AppsGeyser (disclosure: I manage … [Read more...] about Create A Mobile App And Increase Your Visibility
Notes apple app
Every year in June, Apple and Google hold conferences to announce their latest technology. With each announcement, both companies seem to be reaffirming their larger company goals and values — Apple asserting its commitment to designing and selling quality products, and Google bolstering its mission to collect and organize the world’s data with the ultimate intent of monetizing the results with advertising. These goals resurface through many of the company’s business decisions, most recently through the divergent app indexing frameworks promoted by the two companies. For a long time, deep app content has been locked in app code, largely un-indexed and inaccessible to search engine crawlers. The only content that crawlers could get was app titles and descriptions from the various app stores, and from company websites. Now that both Apple and Google have announced methods for indexing deep content within apps, the situation has dramatically and irreversibly changed. For … [Read more...] about Apple Search + iOS App Indexing
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace. At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App Store Analytics team at TUNE, and David Iwanow, the former SEO Product Manager at Marktplaats (ebay classifieds group) and current operator of Travel Network, spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.) During the session, Tam Phan started with a basic overview of deep linking in apps and also shared some data based on the experiences of mobile marketing platform provider Tune. David Iwanow followed with a detailed look at how to implement app indexing, providing a case study of his own. In today’s post, … [Read more...] about Advanced Google App Deep Linking
After years of speculation, Apple finally unveiled its smartwatch on September 9, 2014. The simply named Apple Watch, and not the widely assumed iWatch, will arrive in early in 2015, and is expected to retail at $350. Because it’s an Apple product, you can expect a plethora of popular features that could make the Apple Watch a game-changer in the world of wearable tech. The Apple Watch will include features like Siri, Apple Pay, a heart rate monitor, iTunes/Apple TV navigation, automatic time zone adjustment, and the ability to dictate messages or have short phone calls. However, those features may not be enough to convince consumers in purchasing the Apple Watch. A flash survey conducted following the announcement of the Apple Watch found that only 33% of 1,000 Americans were interested in buying the watch. However, no matter how many people actually buy it, marketers shouldn’t ignore the potential of the Apple Watch. Remember, wearable tech remains a new territory, one … [Read more...] about How Will Apple Watch Handle Local Search?
Over the last few years, the mobile app space has grown into a multi-billion dollar industry. Research estimates 1.2 billion mobile app users in 2012 alone, and that number is expected to grow 29.8% each year. The app industry is broken down by 2 major players (Android and Apple iOS). In terms of OS platform share, comScore (a leading digital research firm) released the following numbers for OS platform market share as of August, 2013: Android: 51.6% Apple: 40.7% Blackberry: 4.8% Microsoft: 3.0% Symbian: 0.4% After reviewing the numbers, we can easily see the app store industry is essentially a 2 horse race between Apple and Android. According to ABI Research (March 2013), the number of total apps downloaded by platform type is: Google Android: 58% Apple iOS: 33% Microsoft Windows Phone: 4% BlackBerry: 3% These numbers show us that Google Play is slightly ahead in the race, but this is based solely on total apps downloaded and not actual revenue. In fact, Apple makes more revenue … [Read more...] about The Definitive Guide to App Store Optimization (ASO)