Novus j 105 eadhg

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails  Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach to link reclamation) How to prioritize outreach Why you SHOULD use templates for outreach How to measure link building success Dealing with “exclusives” for publishers How much it COSTS for a content and link campaign She even breaks down an exact campaign NeoMam is doing for Angie’s List And! Gisele answers YOUR questions from Twitter (we got so many, we couldn’t get to them all, but got to as many as possible!) Listen Now! Related Episodes You Might Like How to earn links with your own stock photo library w/Jason Thibault What link building success really looks like w/Mark Johnstone 300+ links from one … [Read more...] about 105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro

But what if you could predict how your site’s ranking would change before you’d made any alterations –and see the impact on traffic, ROI and more? Sounds too good to be true, right? But ALPS, a new platform from iQuanti, sets out to do exactly that. ALPS, which stands for Analytics Led Platform for Search, is a “best-in-class analytically driven platform”, in the words of CEO Sastry Rachakonda. The platform “allows you to set your SEO strategy with a deep understanding of your competition as well as your business.” The aim of the platform’s predictive capabilities is to let SEOs understand exactly what impact a certain change to their site would have, before they invest the money and time in making it. But it also gives an in-depth insight into exactly what competitor websites are doing with their SEO, allowing users to adapt their strategy accordingly. So how does this tool actually work, and how accurate is it really? I asked CEO Sastry … [Read more...] about Interview: Can you forecast SEO? Sastry Rachakonda says you can

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. The first part of this article will help you understand how ROI is calculated. Then the second part looks at how to predict traffic. The final part will bring everything together to understand how predict what ROI will be achieved as a result of implementing an SEO fix. What Is ROI and How To Calculate It ROI is a metric used to measure how much was gained vs what effort was put in. It’s a metric that highlights which campaigns have performed best. Marketing & Digital Marketing managers want to be about to know if they spend X, then how much are they going to get in return 2X, 3X. The formula for ROI is simple: ROI = (Increase from Campaign … [Read more...] about How to predict ROI for SEO fixes

The mindset of implementing a paid search campaign usually begins with determining what keywords and phrases will bring targeted traffic to a website. And as critical as this thought process is, a shift to the idea of what targeted traffic will produce the most conversions is in fact a better route to go. “Well, Justin isn’t that the same thing?” And my answer is “Not really.” While one starts with the creation of a campaign, the latter starts with the end goal centered on conversions. Most PPC Managers think they are considering this point, but four months into a campaign with high cost/conversions and less than appealing conversions, we soon realize we didn’t build out PPC strategies the right way. We didn’t focus initially on the conversion metrics that are important to our companies or our clients. There are so many conversion rate optimization write-ups on how websites can improve landing page and website optimization, and I don’t … [Read more...] about 20 Ways To Increase Conversion Rate Optimization For PPC Advertising

Google Seller Ratings have been around for several years; they are really not new to Google AdWords. The newer phenomenon is the usage of Google Seller Ratings skyrocketing since their initial availability. Why the surge? Once upon a time, Google Seller Ratings was an extension typically used only among e-commerce/retail advertisers. Lately, however, advertisers in other industries have been taking advantage of Google Seller Ratings and reaping the benefit of increased click-thru rates. A Quick Refresher: What Are Google Seller Ratings? Google Seller Ratings are an “automated extension” in Google AdWords that shows up automatically if you meet the following requirements: At least 30 unique reviews — each from the past 12 months. A composite rating of at least 3.5 stars. An advertiser’s 30+ reviews can come from two Google-based sources: Google Trusted Stores Google Consumer Surveys Reviews can also come from third-party sites such as: Bazaarvoice Bizrate … [Read more...] about How to Use Google Seller Ratings to Beat Your Competition