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A HighRankings Forum thread has an SEO asking where did she go wrong on her SEO interview. Libby, the SEO interviewee, applied for an SEO/SEM job and received a list of questions. She replied to those questions and then received a response from the hiring company that her replies were "not a good fit." She is asking where did she go wrong?The SEM Email Interview Questions:Tell me about two of your proudest achievements. Specifically detail how they impacted the organization/situation/condition you were in. Did they change something? Let's say (company name) is bidding on a keyword in Google that everyone thinks should provide a lot of orders, but after two weeks, it isn't providing any. Talk about what you'd look into to find out if the problem is with the setup of the campaign or our assumptions of the keyword's potential success. What are some ways to increase search share on a search result page for a particular keyword? (by search share, we mean the number of … [Read more...] about Where Did This SEO Fail On Her SEM Interview?

As Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting.Pay Attention to PigeonWhile all signs have pointed towards the importance of local search for quite some time, the official 'stamp of approval' came when Google released its newest algorithm on July 24, 2014. Dubbed "Pigeon," Moz's algorithm change report says, "Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues." Furthermore, Google has claimed the Pigeon update creates closer ties between core and local algorithms for increased consistency and accuracy.   Start with an AuditMost businesses fail to have successful local SEO campaigns and strategies because they go about it all wrong. They … [Read more...] about 8 Local SEO Tips For Small Business Owners in 2015

I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet

The 2016 UK Search Awards has announced its shortlist, and the winners will be revealed at an awards ceremony at The Bloomsbury Big Top in London, England on November 30th, 2016. Now in its sixth year, the UK Search Awards celebrates and honors the best individuals and teams behind SEO, PPC, and content marketing in the UK. Reserve your seat or table while there’s still time. The 2016 UK Search Awards features 28 categories. Candidates in each category will go through a two-step judging process by a distinguished panel of judges. Here’s a look at this year’s shortlist. 2016 UK Search Awards Shortlist BEST USE OF SEARCH – RETAIL BlueGlass & OKA Brainlabs & 247Blinds – Blinding Results 247 Brainlabs & London Theatre Direct – Putting Bums On Seats Brainlabs & Which? – Evolution Receptional and Discount Supplements – Fit for purpose: how Receptional saved Discount Supplements more than £1 million Koozai & Papa Johns … [Read more...] about Shortlist Announced for the 2016 UK Search Awards

There's a grandma in Topeka who fires up Facebook every day to see new photos and stories about her grandkids in Wichita. There's a national group of mothers of Autistic children using Twitter as their platform to point out gluten-free recipes that are aiding their sons' and daughters' health. There's an organic farmer in Berkeley, California whose website is letting all his local customer know what's in season right now at his farm stand and a Native American Health Clinic in New Mexico that has just claimed their Place Page to increase the visibility of their vital local medical services. What do all of these human efforts have in common? People and heart. But, does Google, the tin man of the Internet, with its algo-centric, data-centric mindset really fit into the Local/Social picture? You tell me. If I Only Had A Heart... I just read Liana Li Evans' excellent piece, Watching Google Attempt Social is Painful: A Look at +1 and Other Failures, prompted by the supposed … [Read more...] about Local And Social Require Heart – Does Google Qualify?