One of the challenges with managing negative keywords is a negative keyword may apply solely to a single keyword in your account, it may apply to a group of keywords, or it may apply to all of your keywords. This means you need to deal with each potential negative keyword individually and make a decision which keyword or keywords it applies to and how to apply it inside to your account. … [Read more...] about Tips For Managing Negative Keywords In PPC Campaigns
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Ric Dragon is the author of the DragonSearch Online Marketing Manual and Social Marketology (McGraw Hill 2012) and the ceo/co-founder of DragonSearch. He is a regular speaker for Google at their Get Your Business Online seminars. Dragon frequently speaks about the convergence of social media, process, information architecture, and sociology.[/caption] … [Read more...] about Managing A Social Media Marketing Team
Nokia offers several new phones that surf the web, play audio and video files and include most or all of the same functionality the iPhone has. Marketing their product in a way that plays off the "flaws" of a competing product is a pretty standard marketing tactic. In the world of social media and online reputation management though, it's always smart to take it a step further. Personally, I'd love to see Nokia ship some free Nseries phones out to bloggers who are posting about their now useless iPhones. It seems like a perfect way to get a competing product in front of users who are probably open to alternatives right about now. … [Read more...] about Don’t Just Manage Your Reputation, Respond to Your Competitor’s
Lots Of “Dead Zone” Campaigns If you’re going to have an ad show up in Position 8, you might as well not have an ad at all. This particular account had many campaigns that had low daily budgets (like $5 a day) and loads of keywords below Position 7. … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
The easiest, quickest way to expand on root keywords is to use an alpha pattern. This is simply the practice of using (space) a; (space) b; (space) c; and so on. For speed and efficiency, there’s no need to hop around the keyword going through the alphabet A to Z. Rather, start down your keyboard’s home row: A, S, D, F, G… you get the idea. … [Read more...] about [Secret Revealed] Unearth Lost Facebook Targeting