This is a broad range of companies that generally fall into one of the following categories: brand safety (AdSafe, DoubleVerify) , analytics & attribution management (Convertro, C3 Metrics), creative creation and optimization (Adacado), ad serving (Mediaplex, Dart, Atlas), tag management (BrightTag) and data providers (BlueKai, Datonics). … [Read more...] about Dear Display Advertising, Whyd You Have To Go & Make Things So Complicated?
Nws enhanced data display
Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out “People Talking About This” number to negative data and engagement stats. … [Read more...] about Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.[/caption] … [Read more...] about Apple Buys Locationary To Clean Up The Location Data Mess
User ratings & reviews. While user ratings and reviews may get applied to your profile, you can still influence them to some degree. Rating values have become one of the most important factors for achieving rankings in various local search engines, so you shouldn’t ignore them. Ask your particularly pleased customers to rate your business online in each of the major directories and local search engines. Some rating services allow you to respond to specific complaints or negative statements—do so. If you suspect that a competitor has falsely stacked the deck against you, complain to the company hosting the reviews and request that they look into it. Also, take a very hard look at your own shop and see if there are areas where you need to improve customer service—take criticism from customers seriously and look upon it as an opportunity to learn and improve. A few negative ratings or reviews can eventually become buried by consistently applying fantastic service. Do … [Read more...] about Anatomy & Optimization Of A Local Business Profile
Rich snippets are a different animal. They’re applicable to more content types, and they’re displayed inline with ordinary search results. That means even if you’re not in the top handful of search results, rich snippets can help to increase your traffic and make it more targeted. And your site may be eligible for rich snippets even if you’re not in the small group of content types that currently allows rich cards. … [Read more...] about 4 things you didn’t know about rich snippets