O chic

Budget constraints put local businesses in a tough position when it comes to marketing. The situation becomes even worse when it comes to local on-page SEO, as it’s difficult to determine ROI beforehand. This was less of a problem two or three years ago, when cheap/predictable local SEO was possible – even if such spammy tactics inevitably posed a threat to brand reputation. But times have changed. How Google works has changed. People such as Neil Patel are saying “content marketing is the new SEO.” If the mainstream SEO opinion is to be believed, without a content marketing strategy in place you might as well forget about Google doing you any favours. Except, that’s not really true. There’s so much more to do in SEO than content marketing. What follows are many things that you can do as a local business to make the most out of local search. 1. Pick an alternative to content Before we dive into some SEO techniques that can help you get that much … [Read more...] about Eight ways to do local SEO without content marketing

It's no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to rep their products. With this surge of consumer-centric marketing efforts, strategists must consider which platform is most effective for driving not only positive trending business results for their brands but personalized experiences for the consumer. Enter: Influencer marketing. What is Influencer Marketing? Raise your hand if you work in marketing.✋ Now, give me two high-fives if work for a small business or even a big brand. ? If you find yourself sending me any these positive hand signals (or emojis) from the above then, you've probably heard of some or more of these terms: Brand ambassadors, brand advocates, blogger campaigns, sponsored posts, word-of-mouth marketing. While all of these require different … [Read more...] about How To Build Personalized Influencer Marketing Campaigns

The way to think about where voice and content creation intersect is to consider audience: the audience you have, and the audience you want. From the blog and video topics chosen, to the content’s production style, every aspect of a brand’s content creation needs to be geared towards its audience. Some brands already know their voice. You, as a blogger, may already know yours. Even when your client provides keywords and example content, you still should visit their social media pages and website blog to get a feel for the content. Often, however, you’ll work with a client without a clear voice, and that’s where this article will focus. Whether you’re branding your own blog or helping a new client develop a clear voice before you begin any content creation, you need to know the audience you’re writing for. Each Audience is Unique How can you help yourself or your client do the same thing with their product or service? Ask them to identify their … [Read more...] about How to Create Content for Your Audience

When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online” for “Googled”. According to comScore, Inc., Google and its affiliated websites comprise 67.6% of the search engine market share in the United States, and, according to Netmarketshare 66.44% worldwide. Though prominent, Google is not the only search engine available. There are innumerable others that provide various interfaces, search algorithms, and other unique features. Many even base their search algorithms around specific philosophies, ones that often attract brand-new audiences. In descending order, the remaining most popular search engine companies in the United States, by market share after Google, are Microsoft (18.7%), Yahoo (10.0%), Ask Network (2.4%), and AOL (1.3%), according to ComScore report. … [Read more...] about A Comprehensive List of Search Engines

Content marketing is here to stay. The problem is, you can bet your competitors are doing it too. To be successful now, you need to invest and thrive at creating great content. It is going to take a lot more than pumping out some boring blog posts that, if we’re honest, nobody really wants to read, and then sharing it on your company Facebook page. Even if you’re a “boring company“, you need to do more. No excuses. Your content efforts are going to look different from everyone else out there as your customers, your brand, and your resources are different. As such, there is no recipe to create great content, but I have come up with five guidelines I use to guide clients in their content endeavors. Make Your Content Truly Valuable I know it’s a bit cliché, but if your content is not valuable to your customers, then you’re wasting your time. Value can look like a lot of different things – it can be really useful and pragmatic (such as how … [Read more...] about 5 Ways to Make a Compelling Content