A former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be on page 1 in Google for. Every month, no matter what other numbers I showed them (organic visitor growth, social traffic, long-tail keywords moving up in rank, etc), they only wanted to know how those top 20 priority keywords were performing. And while I understand that rank is an important business metric for many site owners it cannot be the only thing that you care about. Limiting their definition of SEO success to how those 20 priority keywords performed actually shortchanged the rest of their SEO program and they lose the forest for the trees. With tens of thousands of searches a month up those competitive keywords can drive immense amounts of traffic to those sites that rank in to top few spots. I completely understand the business value in doing well for a few choice keywords. And while there is nothing wrong with having a list of competitive priority keywords you … [Read more...] about New Keywords Can Bring New Business, So Why Are You So Afraid of Them?
A new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS). A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents. The results? The social networking climate is overly positive. Demographics Of the respondents polled, 63% of men use social networking sites while 66% of women were active. Not surprisingly the most active age group on SNS were 18-29 year-olds (87% of users) followed by 30-49 year-olds (68%), then 50-64 year olds (49%) and 65 year olds and over (29%). From an ethnicity standpoint, 63% of white respondents were active on social networking sites compared to 70 of black respondents and 67% of Hispanics. Usage The most common social network among respondents is Facebook, as 87% of SNS users have a Facebook profile. … [Read more...] about Report: 85% Think Social Networks Are “Mostly Kind” Places, But 15% Have Ended Friendship Because Of Them
Search engine Blekko has announced that it has now blocked 1.1 million web sites from its search results using a new system it calls “AdSpam,” and new pages from any web site won’t be added if they don’t pass muster. Blocking Spam Before It Gets In From the Blekko press release: “This new technology will block spam before it ever shows up in a search results page,” said Rich Skrenta, CEO of Blekko. “We have algorithmically identified multiple spam signals for every page in our index. Eliminating those domains from our index has dramatically cleaned up our search results.” And from the company’s blog post: Today, we are taking the next giant step forward with the launch of Blekko’s new AdSpam algorithm. This new technology will dramatically change search. It’s the first search algorithm ever created to find spam rather than rank results. The algorithm is specifically designed to recognize pages which are spam and … [Read more...] about Blekko Blocks More “Spam” Domains: 1.1 Million Of Them
The news emerged this week as part of Steven Levy’s Backchannel story about machine learning efforts at Google. From the story, in regard to RankBrain: Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says that RankBrain is “involved in every query,” and affects the actual rankings “probably not in every query but in a lot of queries.” What’s more, it’s hugely effective. Of the hundreds of “signals” Google search uses when it calculates its rankings (a signal might be the user’s geographical location, or whether the headline on a page matches the text in the query), RankBrain is now rated as the third most useful. We’ve already heard before that RankBrain is considered the most useful search ranking signal, behind content and links. But prior to this, Google had only said publicly last October that RankBrain … [Read more...] about Google uses RankBrain for every search, impacts rankings of “lots” of them
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
There are literally hundreds of thousands of articles online about maximizing your conference/trade show attendance, but unfortunately, a lot of them offer generic advice, including “Don’t forget your business cards!” I’m going to try to avoid that in this post by providing actionable steps. I’m going to break this into two sections. The first is for organizations hosting an event. What do they need to be doing? The second is for individuals attending a conference. How do they maximize their participation? Ready? Let’s go. Editor Note: SEJ has our own conference, SEJ Summit, taking place in 2017 at Chicago’s Navy Pier May 11. Get tickets today! Conference Maximizing: For Organizations I’ll do both of these in a checklist format to make it a bit easier to consume. E-Mail Marketing This is a little bit of a Goldilocks deal. You don’t want to email all your lists all the time about conferences because they will get annoyed and … [Read more...] about 10 Ways to Get The Most of Your Conference Experience
After skirting one antitrust action involving a proposed ad deal with Yahoo, Google may be facing a new one — this over the proposed settlement of the lawsuit involving Google Book Search. Both the New York Times and the Wall St. Journal are reporting that the US Department of Justice is examining the terms of the settlement, to see if it would give Google too much power over digitizing books. Earlier today, the presiding judge in the case granted a four month extension on the deadline for authors and other involved parties to opt-out of the proposed settlement. In the weeks since the settlement terms were announced, there has been growing criticism of the proposal. One argument against the deal is that competitors wouldn’t be able to compete, because the class-action settlement would grant Google rights that others would have to negotiate one-by-one: As Pamela Samuelson wrote: An estimated 70 per cent of the books in the Book Search repository are in-copyright, but out of … [Read more...] about US Dept. Of Justice Looking At Antitrust Issues Over Google Books Lawsuit
I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’spronouncementthat it is the "most used people search engine on the web." Really? Accordingto? Facebook gives some stats that perhaps back up this claim, but only if youconsider Facebook a people search engine. I don’t. Not yet. It’s hard for me to consider something a people searchengine when, untillast September, it didn’t allow most people to actually register with it. Ofcourse, I don’t need comScore’slatest statsto tell me Facebook is taking off since then. The drip-drip-drip of peopleasking to be my friend since I joined up a few weeks ago lets me know it isgaining ground. It is a drip-drip, however, not a firehose blast. I’d wager most people Iactually know personally are not on it. Curious, I just searched for threecollege friends. None of them are there. I’m not surprised, since I was incollege so long ago we didn’t have email addresses … [Read more...] about Facebook One Of The Top Search Engines? I Dunno About That!
Many local companies depend upon their information’s presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address, and phone numbers to be correct. However, there are far more components of business profiles beyond the bare basics, and this article will outline many of them and how they should be handled for best effect. Optimizing business listings and profiles can make all the difference in enabling potential customers to find you and in selecting you from your pack of competitors. Most listings in yellow pages and local search engines may be comprised of just a basic name, address, and phone number. But businesses should take the trouble to add in as much of the other elements as they can since all the information provides differentiation and helpful information for consumers. In many local … [Read more...] about Anatomy & Optimization Of A Local Business Profile
Call-tracking phone numbers are often hailed as a best practice strategy in paid search campaigns thanks to their ability to demonstrate a specific number of conversions or inquiries generated by the campaign. The kind of at-a-glance analytics these numbers offer make it easy for businesses and search agencies to calculate Return On Investment, a desirable metric for both parties to gauge the success or failure of their engagement. Agencies and service providers are eager to demonstrate the value of their SEM acumen to small businesses and large corporations alike, and because it’s such an easy concept for business owners and traditional marketing VP’s to understand, it’s often sold as a value-add for a particular product suite. Because the local search space is so fragmented, it seems like call tracking numbers would be even more useful. After all, wouldn’t it be great to know exactly which customers were coming to you from Superpages vs. Yelp vs. Citysearch … [Read more...] about Be Wary Of Call Tracking Numbers In Local Search