A former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be on page 1 in Google for. Every month, no matter what other numbers I showed them (organic visitor growth, social traffic, long-tail keywords moving up in rank, etc), they only wanted to know how those top 20 priority keywords were performing. And while I understand that rank is an important business metric for many site owners it cannot be the only thing that you care about. Limiting their definition of SEO success to how those 20 priority keywords performed actually shortchanged the rest of their SEO program and they lose the forest for the trees. With tens of thousands of searches a month up those competitive keywords can drive immense amounts of traffic to those sites that rank in to top few spots. I completely understand the business value in doing well for a few choice keywords. And while there is nothing wrong with having a list of competitive priority keywords you … [Read more...] about New Keywords Can Bring New Business, So Why Are You So Afraid of Them?
A new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS). A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents. The results? The social networking climate is overly positive. Demographics Of the respondents polled, 63% of men use social networking sites while 66% of women were active. Not surprisingly the most active age group on SNS were 18-29 year-olds (87% of users) followed by 30-49 year-olds (68%), then 50-64 year olds (49%) and 65 year olds and over (29%). From an ethnicity standpoint, 63% of white respondents were active on social networking sites compared to 70 of black respondents and 67% of Hispanics. Usage The most common social network among respondents is Facebook, as 87% of SNS users have a Facebook profile. … [Read more...] about Report: 85% Think Social Networks Are “Mostly Kind” Places, But 15% Have Ended Friendship Because Of Them
Search engine Blekko has announced that it has now blocked 1.1 million web sites from its search results using a new system it calls “AdSpam,” and new pages from any web site won’t be added if they don’t pass muster. Blocking Spam Before It Gets In From the Blekko press release: “This new technology will block spam before it ever shows up in a search results page,” said Rich Skrenta, CEO of Blekko. “We have algorithmically identified multiple spam signals for every page in our index. Eliminating those domains from our index has dramatically cleaned up our search results.” And from the company’s blog post: Today, we are taking the next giant step forward with the launch of Blekko’s new AdSpam algorithm. This new technology will dramatically change search. It’s the first search algorithm ever created to find spam rather than rank results. The algorithm is specifically designed to recognize pages which are spam and … [Read more...] about Blekko Blocks More “Spam” Domains: 1.1 Million Of Them
The news emerged this week as part of Steven Levy’s Backchannel story about machine learning efforts at Google. From the story, in regard to RankBrain: Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says that RankBrain is “involved in every query,” and affects the actual rankings “probably not in every query but in a lot of queries.” What’s more, it’s hugely effective. Of the hundreds of “signals” Google search uses when it calculates its rankings (a signal might be the user’s geographical location, or whether the headline on a page matches the text in the query), RankBrain is now rated as the third most useful. We’ve already heard before that RankBrain is considered the most useful search ranking signal, behind content and links. But prior to this, Google had only said publicly last October that RankBrain … [Read more...] about Google uses RankBrain for every search, impacts rankings of “lots” of them
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!