by Alex Chris148 Comments On page SEO is one of the most important processes you can use, not only for achieving higher rankings but also for running successful SEO campaigns.A website is the focus point of all SEO processes and if it’s not properly optimized for both search engines and users, your chances of succeeding are minimized.Before getting into the details on which on-page SEO techniques to use to boost your SEO, let’s start with some basic SEO terminology.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWIf you are comfortable with the basics, you can skip this part and go straight to the on-page SEO techniques or checklist.What is On-Page SEO?On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results … [Read more...] about 11 On-Page SEO Techniques That’ll Boost Your Rankings (Checklist Included)
Off page seo
Search Engine Optimization (SEO) is one of the most popular techniques used to improve traffic to a website or blog by getting a high-rank position in the Search Engine Results Page (SERP), example- Google, Bing, Yahoo and others. SEO has two processes to improve website position in SERP one is ON-Page SEO and another is OFF-Page SEO: What is ON-Page SEO: On page SEO is that work which perform within our website such as title, description, content, image, keyword stuffing, internal linking, etc. In general the on-page technique means structuring or building your website to be search engine friendly. What is Off-Page SEO? Off-page SEO techniques 2017 assists you to make your website popular on the internet world, so you can get more visibility. On-page SEO techniques grow your website visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. "Off-Page SEO" alludes to the majority of the exercises that you … [Read more...] about Top 10 Best off-page SEO techniques 2017 To Get More Backlinks.
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, too. This guide will help you get started. So, what exactly is off-page SEO? In the simplest terms, off-page SEO encompasses all the aspects of SEO that occur outside your website (yes, it’s true). You can think of it as your reputation. Off-page SEO includes the things you do as well as the things other people say about you. Your social media activity, your customer service practices, and the online reviews customers leave for you on other sites are all examples of off-page SEO. Below is … [Read more...] about How to achieve off the charts off-page SEO that will boost traffic
Search engine optimization never stands still. It must evolve quickly to stay on top of the algorithm updates released by Google’s never-resting R&D team. Neither digital marketers nor SEO professionals are machines who can easily upload and process dozens of GBs of data. We are humans, and it takes us time to research, learn, and adapt new promotion and optimization techniques to our everyday processes. It is difficult, so many prefer to stay inside their comfort zones until Google hits really hard. In this article, I’m not going to challenge you to leave your safe SEO waters. What I’m going to do, though, is dig deeper into the history of search engine optimization and cover old school off-page optimization methods, which will definitely get your site penalized by Google today. So, let’s start our time machine and get going! #1 Link Building with “Rented” Paid Links Nowadays, paid links are strictly forbidden by Google. However, once upon a … [Read more...] about 8 Off-page Optimization Methods That Google Hates
After over a decade of doling out penalties, Google has caused the rise and demise of manipulative SEO methods. Many professionals have nearly forgotten the broad space for manipulation enabled by on-page SEO, and are acting on a very basic level, be it as a result of added caution or perhaps habit. No, this isn’t another article about title optimization, keyword optimization, and the importance of tags. Below, I intend to present a list of problems and solutions that will help you improve search engine rankings using on-page elements from less talked about, yet still significant, angles. To draw a parallel, envision your site as a brick and mortar store. Your off-page SEO would be equivalent to reputation management and PR efforts, while on-page is more about what your store contains: the shelves, the cash register, etc. Each element varies in importance, but all are crucial to the store’s success. Often, business owners insist on getting quotes for off-page work only, … [Read more...] about 8 Advanced On-Page SEO Tips You Need to Know
Link building tends to be viewed as on off-page activity – you’re not messing with title tags or site architecture and you don’t actually have to touch the site itself or write new content. However, if all you are doing is building more inbound links to your site without doing any analysis of on-page factors, you’re selling the effort short. While it’s certainly not necessary to do much more than build inbound links, on page factors are definitely something that you should look into if you want to boost your overall link building effectiveness. Think about the days when you’d search for a site and see a result in the SERPs that contained your keywords in the description, but when you clicked on the listing, they were nowhere to be found, and the content was not even remotely what you wanted. A nice ranking, if you cared, and a nice bit of traffic, but it wouldn’t convert. There were (and still are) various ways to accomplish this high ranking, … [Read more...] about Link Building: Not Just Off-Page Anymore
For those of you who can’t make it to the show, I thought I’d provide some highlights of my presentation. Since February of this year, Google has been rolling out an algorithm change (known as “Farmer” or “Panda”) aimed at identifying low-quality pages and sites. As of last week, the update has been rolled out internationally and is apparently (in certain situations) using data provided by searchers about what constitutes a spammy site. In my view, big local directories have a number of issues that make them susceptible to being filtered by Panda, let’s explore a couple of those issues now, followed by five SEO tips for local directories. Millions Of URLs With Generic Content Most local directory sites have URLs for each business in their database. They also tend to have similar “GeoCategory” pages (e.g. a list of Chicago Restaurants). In most cases, these URLs tend to have the exact same information as every other local directory … [Read more...] about Yellow Pages SEO In The Post-Panda World
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including content, HTML and architecture. In Part 3, I’ll discuss off-page factors that SEOs will need to consider as we enter the new year. Enjoy! Links: Quality There is a lot to be said about links. Google is going to continue its trend of getting more discerning and aggressive with penalties in 2014. Quite frankly, their link analysis keeps getting better and the confidence of the search and spam teams — that they will not unjustly targets innocent websites — keeps growing stronger. One mantra from 2013 is that “link building is dead.” I wouldn’t go that far. There is a lot you can do to encourage links without resorting to artificial means or straight out begging. I … [Read more...] about 2014 SEO Playbook: Off-Page Factors
During the Periodic Table of SEO Ranking Factors session at SMX Advanced, Cyrus Shepard, Marcus Tober and I talked about how much the search landscape has changed over the years. As part of this discussion, a few key themes emerged: On-page SEO is no longer keyword-centric. Content quality is truly critical, and this is just as true for e-commerce pages as it is for long-form blog posts. User experience is important, and engagement with a page is much broader than just the words on that page. The precise method that Google might use to measure the factors above is not 100% clear. However, knowledge of the exact mechanics aren’t necessary to map out a plan to build a site that is more SEO friendly, which is what I will focus on in today’s post. What Makes A Quality User Experience? There are many factors that contribute to a quality user experience. I am going to offer an illustrative example focusing e-commerce pages, but the concept will apply to other types of pages as … [Read more...] about How The 100 User Model Can Change Your Approach To On-Page SEO
Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority. Speaking of on-page and off-page SEO (many SEO’s also consider keyword research a separate aspect), I’d like to say that, quite often, on-page SEO does not get the attention it should. This is because, in general, it takes less time than link building and often plays second fiddle to off-page SEO when an emergency rankings boost is required. However, there are certain on-page SEO factors, leveraging which can work miracles for your site, and it’s important to know how much impact each of them carries. So, let’s talk about these factors. Lay a Foundation for Higher Rankings Any construction work begins with laying a foundation for the future building. Likewise, on-page SEO begins with creating a certain … [Read more...] about On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?