Image credit to ShutterstockNow that the mobile-first indexing process is really rolling out now I wanted to remind you that Google said hidden content is okay when you switch over the the mobile-first indexing process, as long as it is accessible in the mobile site. So content in tabs or accordions or other methods to clean up the design but let users access that content, is fine according to Google.Two different Googlers restated this the other day. John Mueller of Google said this again at BrightonSEO on stage:@aleyda and @JohnMu insights at #brightonSEO P1:pic.twitter.com/C7pqj5KTdJ— Alexis Sanders (@AlexisKSanders) April 27, 2018 Aaseesh from Google said this the other day in the Google Webmaster Help forums:With the launch of the Mobile-First Index, Google'll be treating content that's hidden under, say a tab similar to content that's seen on the first glance.Forum discussion at Twitter and Google Webmaster Help. … [Read more...] about Reminder: Content Hidden In Tabs Is Okay With Google Mobile-First Indexing
I am really not sure where these ideas come from, which is why I have stuff to write daily but this guy asked John Mueller if putting commas in title tags are okay or not. John said it is "totally up to you!" Here is the tweet:I mean, why would you not be allowed to use commas in your titles? I am not understanding the logic of not using commas? People, like me, over use commas, when we write. But other then that, using commas when it makes sense, even in titles, does make sense.See what I am doing here? So use commas where it makes sense and do not worry about how search engines will react to it. Google will handle it just fine. Make sure it doesn't bother your readers.Forum discussion at Twitter. … [Read more...] about Google, Is Okay With Commas, Even In Your Title Tags
John Lincoln shared a screen shot on Twitter of keyword ideas shared by Google's keyword planner tool. This suggestion he shared showed how Google was suggesting that John bid on the term [okay google]. It looks like the ideas are mostly around house sale related keywords, including mortgages, real estate, mortgage calculators. But do not forget that people say [okay google mortgage calculator]. The thing is, okay Google is a trigger word to launch search. I guess maybe some people are saying "okay Google, okay google search phrase here." So maybe they are repeating the okay Google trigger word in their query or maybe Google is confusing it in their keyword planner data?I am not sure.Here is John's screen shot:What are your thoughts?Forum discussion at Twitter. … [Read more...] about Google Keyword Planner Showing “Okay Google” Keyword Ideas
Back in November of last year, Gary Illyes from Google said content hidden in tabs is okay in the mobile-first world. Well, John Mueller of Google also confirmed that today in a YouTube hangout at the 43 second mark and then again at the 35:29 mark into the video.John said at the 35 minute mark:So with the mobile first indexing will index the the mobile version of the page. And on the mobile version of the page it can be that you have these kind of tabs and folders and things like that, which we will still treat as normal content on the page even. Even if it is hidden on the initial view. In short, when the mobile first index rolls out, which won't be for some time, content in tabs or hidden for user experience purposes, will rank just as well as content in plain view of the user.Currently, content hidden in tabs do not rank as well in the desktop first index world. But that will all change with the mobile-first index said both Gary Illyes and John Mueller of Google.Here are the … [Read more...] about Google Confirmed Again: Content Hidden In Tabs With Mobile-First Index Is Okay
The Federal Trade Commission (FTC) voted unanimously to approve the deal after reviewing potential antitrust issues. From the organization’s news release: The Federal Trade Commission has closed its nonpublic investigation of Facebook’s proposed acquisition of Instagram, Inc., without taking any action. Accordingly, the deal may now proceed as proposed. The two companies announced the deal in early April and reports pegged the value at $1 billion in cash and stock. Facebook has since gone public, its stock price is about half of what it was on opening day, and the deal’s current value is far less than a billion dollars. What Happens Next? Unlike many tech mergers/acquisitions, Facebook’s Instagram purchase involves a substantial user base that, according to Instagram, recently reached more than 80 million people. Facebook was buying much more than a photo sharing app; it was buying a passionate community — many of whom were not thrilled about the … [Read more...] about FTC Okays Facebooks Instagram Purchase; Whats Next?
The Justice Department (DOJ) has signed off on the Google acquisition of travel software company ITA, but says Google must meet certain conditions. The Justice Department said that as originally proposed the acquisition would have “substantially lessened competition among providers of comparative flight search websites in the United States.” The DOJ is requiring Google to do a number of things if it wishes to proceed with the ITA acquisition: Google will be required to continue to license ITA’s QPX software to airfare websites on commercially reasonable terms. QPX conducts searches for air travel fares, schedules and availability. Google will also be required to continue to fund research and development of that product at least at similar levels to what ITA has invested in recent years. Google will also be required to further develop and offer ITA’s next generation InstaSearch product to travel websites, which will provide near instantaneous results to certain … [Read more...] about Gov’t To Okay Google-ITA Deal After Google Agrees To Burdensome Conditions
The condition of standard SEO metrics search engines provide the web community (if the term “metric” can even be used here) is pretty deplorable right now. Back in February, I wrote: “…the convention of using indexed page counts and backlinks to benchmark and report on site performance is facing a similar demise [to ranking reports].” Looks like those words are now ringing true. Matt McGee covered the indexing problems Google has been facing recently Is Google Broken? Sites Big & Small Seeing Indexing Problems. This is an issue we’re forced to confront every day in our work, as our clients are asking for insight and guidance as to why their indexation levels have been plummeting over the past two weeks. A screenshot of one such client, showing a sample of their weekly BrightEdge report, tells the story: The domains have been blurred (apologies for that, but we need to keep client information confidential, even publicly available data like … [Read more...] about Search Engine Metrics Are Horrible (And Why That’s Okay)
In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it would be fun to take a quick trip down memory lane…. The Biggest AdWords Apocalypse That Never Happened? Ever since Google announced Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control. Search marketing pundits were tripping over themselves making doomsday predictions about how Enhanced Campaigns were nothing more than a big conspiracy theory to drive up average cost per click (CPC). The initial reaction to Enhanced Campaigns was pretty bad. Big search marketing companies were quick to make disastrous predictions. Like this one from Adobe that predicted CPCs would rise by 6%. Not to be outdone by Adobe, other vendors chimed in with their own studies, each predicting a more apocalyptic outcome than the last. Here’s one from The Search Agency claiming that Google CPCs rose a massive 21.2% … [Read more...] about New Data Suggest AdWords Enhanced Campaigns Actually Work
Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm. This change — which will see Google show up to four ads above organic search results and remove text ads completely from the right side of desktop search results — is a net positive for paid desktop search and PPC marketers. Yes, really. Like Kevin Ryan, I’ve been urging people not to panic since this change started rolling out. Plenty of search marketers have overreacted and predicted certain doom, but there is no reason for you to do the same. With Google, the only constant is change, and we’ve lived through and adapted to huge changes in the past and survived. (Enhanced Campaigns, anyone?) As always, Google is a zero-sum game. For everyone who wins, someone must lose. In that spirit, I’ve compiled a list of the four biggest winners and losers as a result of Google’s new desktop ad layout so far. … [Read more...] about The Biggest Winners & Losers
In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent the SEM world into a frenzy. People panicked. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Depending on when you were granted access to this new ad type, you may currently be in one of the three stages of implementation. Plan creative rollout. Determine creative purpose. Iterate and optimize. We have outlined these three stages toward optimization and provided some helpful thoughts on approaching each one. When Google officially launched expanded text ads in July, they noted that standard ads will no longer be accepted (or editable) as of October 26, 2016. Before this happens, advertisers should make their decisions about adoption rate … [Read more...] about The dust has settled on AdWords expanded text ads. What now?