Stoney and the crew at Pole Position Marketing created a fictitious site called "Galaxy Quest Airlines". Instead of just going through a checklist of things to look for, he created an interactive audience participation experience where the audience members peruse the site and find on-page SEO problems with it, and then Diana Adams made live edits to the site. These are issues that are common on many sites, and something to look out for. Some of the problems found, included:Homepage Issues Splash PageNo content.Extra steps for user.Too many dashes in urlNot user friendly.Hope users don't forget hyphens.Competitor could buy other domains and get type in traffic.Site NavigationDrop down forms used for navigation, which is not good for search engines because they often don't read forms.Inconsistency with header navigation on different pages. File Names Underscores in some of the file names. Minor issue but for usability, helps to have hyphens … [Read more...] about On-Page SEO WorkShop – SBM Unleashed
On page seo
After over a decade of doling out penalties, Google has caused the rise and demise of manipulative SEO methods. Many professionals have nearly forgotten the broad space for manipulation enabled by on-page SEO, and are acting on a very basic level, be it as a result of added caution or perhaps habit. No, this isn’t another article about title optimization, keyword optimization, and the importance of tags. Below, I intend to present a list of problems and solutions that will help you improve search engine rankings using on-page elements from less talked about, yet still significant, angles. To draw a parallel, envision your site as a brick and mortar store. Your off-page SEO would be equivalent to reputation management and PR efforts, while on-page is more about what your store contains: the shelves, the cash register, etc. Each element varies in importance, but all are crucial to the store’s success. Often, business owners insist on getting quotes for off-page work only, … [Read more...] about 8 Advanced On-Page SEO Tips You Need to Know
In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results. It’s important to note that these on-page elements actually play a very important role in creating a great user experience. This is not by coincidence: Google rewards sites that are able to convey their site’s content in a simple and concise manner. Let’s take a closer look at the individual elements you can use for both SEO and user experience benefits. Header tags (H1, H2, etc…) Traditionally, header tags are used by copywriters to organize content within a page. These tags allow the author to break up content and make it more palatable for visitors’ scanning eyes. From an SEO perspective, header tags, often referred to as H1, H2, etc., further emphasize the topics conveyed … [Read more...] about Overlooked But Beneficial On-Page SEO Elements
During the Periodic Table of SEO Ranking Factors session at SMX Advanced, Cyrus Shepard, Marcus Tober and I talked about how much the search landscape has changed over the years. As part of this discussion, a few key themes emerged: On-page SEO is no longer keyword-centric. Content quality is truly critical, and this is just as true for e-commerce pages as it is for long-form blog posts. User experience is important, and engagement with a page is much broader than just the words on that page. The precise method that Google might use to measure the factors above is not 100% clear. However, knowledge of the exact mechanics aren’t necessary to map out a plan to build a site that is more SEO friendly, which is what I will focus on in today’s post. What Makes A Quality User Experience? There are many factors that contribute to a quality user experience. I am going to offer an illustrative example focusing e-commerce pages, but the concept will apply to other types of pages as … [Read more...] about How The 100 User Model Can Change Your Approach To On-Page SEO
Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority. Speaking of on-page and off-page SEO (many SEO’s also consider keyword research a separate aspect), I’d like to say that, quite often, on-page SEO does not get the attention it should. This is because, in general, it takes less time than link building and often plays second fiddle to off-page SEO when an emergency rankings boost is required. However, there are certain on-page SEO factors, leveraging which can work miracles for your site, and it’s important to know how much impact each of them carries. So, let’s talk about these factors. Lay a Foundation for Higher Rankings Any construction work begins with laying a foundation for the future building. Likewise, on-page SEO begins with creating a certain … [Read more...] about On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?