You’ve heard it said a hundred times. Search engine marketing leads to a dead end if the web site isn’t designed to deliver what it promises. Many an anchor text, meta description and advertisement text have sent users into a house of horror because the landing page is a complete disconnect from what was marketed. If your data shows visitors stayed on the landing page and entered a conversion funnel, only to get an abrupt bounce somewhere along the line, something has gone wrong. A web site usability audit can flush out most issues. So can user testing. But, many usability testing companies don’t offer forms testing. They don’t test shopping carts, online applications or forms of any kind. Functionality, performance and error message testing are not tested or they’re done on a limited scale. Based on the enormous volume of user complaints, Internet software applications are not tested for usability and user experience. … [Read more...] about Web Site Usability For Improving Online Forms
On the web site
Whenever you see a change to an application’s functionality, a site redesign or the removal of a function or task, you’ll most likely see a reaction. A complete redesign may require us to re-learn the entire user interface. In some cases the site was re-built so well that the learning curve doesn’t exist and the user experience is vastly improved. Those changes are great and we like them. What causes us to fear redesigns are past experiences. How many times did Yahoo! change its homepage? Whenever Google tries to put anything new on its homepage, world reaction is instant outrage. Amazon never looks the same from month to month. Even something as simple as Twitter rolled out new functionality to tick off their user base. … [Read more...] about Why We React Strongly When Web Sites Change
Google continues to make a big push for improving your website download performance. Earlier in May Google’s Maile Ohye posted a video on the Google Webmaster Central Blog on the case for speeding up your site, tools for helping you find speed related problems, and some specific speed optimization tips. Some of the more interesting data points from the video include: … [Read more...] about Google’s Push To Speed Up Your Web Site
After listening to him explain his plans, I told him a little about how we try to do this with web sites. In our web designs, we want to select colors that will make an emotional connection with our site visitors. We have different sets of mental models to be concerned about, such as a web site for medical professionals or a site for machine parts supplies. One site I finished working with created a wonderful relaxing environment simply by its use of pastel blues and wide open white “gutters” placed between blocks of elements. Those elements contained call to action prompts with more gentle colors and touches of beveled edges rather than a harsh thick button edge. It still needed more work with the use of images, based on some research regarding babies’ faces, but for a site designed to connect nannies with families, it is quite pleasant to browse and run searches from. … [Read more...] about Creating An Emotional Response From Your Web Site
Some people have extra senses that you may not be aware of, and you should, because they are also visiting your web site. Do you know someone who is sensitive enough to identify electrical shifts in someone’s body? There are people who can “taste” colors (a phenomenon known as synthesesia) and those who hear sounds the majority of us don’t catch. When you stop to consider how unique we are and what our uniqueness brings to the table with designing and marketing web sites, is it any wonder we sometimes feel helpless when we see a drop in conversions? … [Read more...] about How Does Your Web Site Make Visitors Feel?