One company has a nifty setup consisting of a web based application and a call center. The application itself is presented as a mystery. They don’t provide information beforehand regarding how long it will take, if anything is needed to complete the form or what happens after the form is completed. The first field gets their name, address, email and phone number. If at any time during the application the site visitor abandons the process, the company still has a way to contact the user. And they do. Their call center calls the number and asks for whoever started the form. They inquire as to what went wrong and would they like to finish it over the phone? … [Read more...] about Web Site Usability For Improving Online Forms
On web sites
The sudden, unexpected removal of a function from a web site called Sphinn (a sister site to Search Engine Land) caused a minor, but vocal, push back. Sphinn is a community-based web site in which article and blog submissions are “Sphunn” if you like them and “deSphunn” if you don’t. This voting permitted some pieces to be moved into a “hot” category, or perhaps “getting hot.” Voting (or “sphinning”) was used by members quite a bit after the site was first launched. In fact, the ability to vote down a piece was added due to user demand for it. The audience for a site like Sphinn consists mostly of internet marketers, so naturally, gaming the system occurred. Editors and moderators were added to assist with spam submissions, sphinning of poor quality articles and the occasional comments gone wild situation. … [Read more...] about Why We React Strongly When Web Sites Change
There are a couple of messages here. One is that Google considers your site fast only if you are in the top 20%. Today that means faster than 1.5 second page load time, but tomorrow you might need to have faster than a one second load time. As Maile said, users react to any difference in speed in a subjective way. Chances are that this is all relative too. If the entire web speeds up by half a second, user perception of what is fast will also speed up. … [Read more...] about Google’s Push To Speed Up Your Web Site
After listening to him explain his plans, I told him a little about how we try to do this with web sites. In our web designs, we want to select colors that will make an emotional connection with our site visitors. We have different sets of mental models to be concerned about, such as a web site for medical professionals or a site for machine parts supplies. One site I finished working with created a wonderful relaxing environment simply by its use of pastel blues and wide open white “gutters” placed between blocks of elements. Those elements contained call to action prompts with more gentle colors and touches of beveled edges rather than a harsh thick button edge. It still needed more work with the use of images, based on some research regarding babies’ faces, but for a site designed to connect nannies with families, it is quite pleasant to browse and run searches from. … [Read more...] about Creating An Emotional Response From Your Web Site
We’ve learned that online visitors seek information. They love to be entertained. They crave an experience. If you notice, the increase in adult video sites is no accident and adult site owners are no dummies. What offers a better user experience, a static shot or a video? When Facebook learned a lesson from Twitter about our love of instant communication and feedback, they changed their user interface to include more ways to do this. Google caught on to our feeling overwhelmed by text information by giving us Universal Search, which offers images, maps, video, books and other ways to get information other than web pages. … [Read more...] about How Does Your Web Site Make Visitors Feel?