On Wednesday, some webmasters and SEOs began noticing the automated tracking tools from places like Mozcast, SER Metrics, Algoroo, Advanced Web Rankings, Accuranker, Rank Ranger and SEM Rush mostly begin to show significant signs of a large Google algorithm update. Well, what they technically track are changes in the positioning of rankings for the top X thousands of keywords they track. So either the UI changes, which many of these tools try to keep out of their tracking metrics OR the algorithm shifted a bunch of URLs around in the rankings. The issue is, I am NOT seeing massive numbers of webmaster or SEOs complaining in either the white hat or black hat forums. Normally when all these tools light up like this, well not always but normally, you'd see webmasters also complaining about their rankings declining with some also happy that their rankings increased. I am not seeing these complaints in significant levels, so I am scratching my head. I am seeing some chatter, the … [Read more...] about Was There A Google Algorithm Update Starting On Wednesday?
Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we're still no closer to a definitive date on when the change will take place. But some strange behaviour in mobile search results, combined with turbulent search 'weather' over the past few days, indicates that we could be approaching a launch. What happened? The first sign that something a little strange was happening came on Monday 6th February, when Glynn Davies, Head of Search Strategy at Pi Datametrics, noticed separate mobile sites dropping out of mobile search on Google, to be replaced with their desktop versions. Noticing separate mobile sites dropping out of Google Mobile in favour of desktop versions across several major sites… #seo #mobile pic.twitter.com/LYoEVNUgOn - Glynn Davies … [Read more...] about What’s been going on with Google’s mobile indexing?
Google’s announced a special press event for next Wednesday on search that “you won’t want to miss.” What big news could there be? Let’s speculate — but I wouldn’t get too excited. Here’s what the invite says: We invite you to join us on Wednesday, September 8, to share our latest technological innovation and to get an inside look at the evolution of Google search. Speakers include: Marissa Mayer, VP, Search Products & User Experience Johanna Wright, Director of Product Management Ben Gomes, Distinguished Engineer Othar Hansson, Senior Staff Software Engineer It’s an event you won’t want to miss. My guess is that this will be similar to the “Searchology” events that Google’s held in 2007 and 2009. This is a general update on things Google’s doing in search, usually peppered with a few product announcements, but nothing that dramatically huge. Last year, we got news of Google Squared, Rich … [Read more...] about Google Announces Can’t Be Missed Press Event On Search
Online maps: we use them everyday for purposes as varied as finding out how to meet our friends at a new restaurant to sending out invitations to our child’s birthday party. Maps are valuable graphical presentations of how to get to a certain place. Most companies that depend on local customers are beginning to recognize that including their full physical address as well as a map on their web site is a must. But often, if a map gets included at all, it is slapped on a web page without much thought. With just a bit of effort, you can include maps that are truly useful to your site visitors and that will help draw them to your business. Here are five simple things you can do to fully leverage the power of maps on your web site. Make your map useful. Recently I traveled to a city I didn’t know well. While I was planning my trip I tried to find a hotel near the city’s convention center. I went to several hotel web sites and immediately looked for a map on their site so I … [Read more...] about Putting Your Small Business On The Map
The title of the hearing is “The Power of Google: Serving Consumers or Threatening Competition?” This title perfectly anticipates the two divergent lines of testimony that you’re likely to hear. Google Executive Chairman Eric Schmidt will testify on behalf of Google. He will try to explain Google’s attitude and methodology without getting too technical. The committee will also hear from a range of others, including Google critics who will likely assert that Google is using its power unfairly in the market and thereby threatening competition. Here’s the announced witness list (others may be added): Eric Schmidt, Google Jeff Katz, CEO, Nextag Jeremy Stoppelman, CEO, Yelp Thomas O. Barnett, Attorney, Covington & Burling LLP (also a former Asst. Attorney General for Antitrust) Susan A. Creighton, Attorney, Wilson Sonsini Goodrich & Rosati, PC Danny Sullivan will be present and live blogging some of the testimony. Antitrust geeks can watch a live … [Read more...] about Google, Yelp, Others To Appear At Antitrust Hearing Wednesday
As promised earlier, Google has voiced its opposition to two bills currently being discussed in Congress that the company says — and countless critics around the world agree — would censor the web and hurt U.S. businesses. While some sites like Wikipedia are going black for the day on Wednesday, Google has instead chosen to cover its logo in black and add a short message on its home page: Tell Congress: Please don’t censor the web! Two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House, would censor the Web and impose harmful regulations on American business. Millions of Internet users and entrepreneurs already oppose SOPA and PIPA. The Senate will begin voting on January 24th. Please let them know how you feel. Sign this petition urging Congress to vote NO on PIPA and SOPA before it is too late. The page also includes a PDF/infographic detailing the groundswell of opposition to SOPA and PIPA. … [Read more...] about Google Blackens Its Logo To Protest SOPA/PIPA, While Bing & Yahoo Carry On As Usual
MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week after coming forward about how a Google penalty has severely harmed its business, to the degree of having to let staff go. It serves as a poster child of problems with Google’s penalty process, despite all the advances Google has made over the years. Google Hits Sites Large & Small If you just can’t wait to get to the specifics of what happened to MetaFilter, scroll further down in this story now. But I’d encourage you to go through the background explanation I’m going to cover. It’s important. Stories such as what’s happening with MetaFilter aren’t new. Google’s penalties have hit sites small and large for years. But often when those sites are hit, there’s something in them that doesn’t draw a great deal of sympathy. You can (and I have) dig into some “small business” … [Read more...] about On MetaFilter Being Penalized By Google: An Explainer
Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just that: bid modifiers. Bid modifiers provide you additional control to ensure your ads are shown to the customers you care about most — and not shown to those you care about least — while helping you optimally manage to your campaign goals. How Does Bid Boosting Work? Bid modifiers allow you to change keyword bids based on a number of parameters, helping to ensure your ad wins the auction and appears on the search results page. They can be applied to a searcher’s geographic location, the day and time of their search or the device they are searching from. Bid modifiers also allow you to bid on audiences using remarketing. These modifiers are applied in real time during the auction when a Bing user’s search triggers your paid search ad, and they alter your base keyword bid. … [Read more...] about Bid Boosting On Bing: Discover The Untapped Value
Reddit, also known as “the front page of the internet” has a long and complicated history, marked by massive changes in power and major conflicts over how to handle trolls and bullies on the platform. Many brands are rightfully skeptical about trying to market on the channel. One of the most popular ways for brands to get a little Reddit facetime is by hosting AMAs (ask me anything). If done correctly they can be very successful. While it can be done, there are plenty of examples of Reddit marketing or AMAs gone wrong. Here are my top five. There are lessons to be learned before your brand tries to market to Redditors. REI After announcing that REI was giving their workers Thanksgiving and Black Friday off with pay, the CEO participated in an AMA on Reddit. He likely didn’t expect to be bombarded by messages from current and former employees who blasted the company for focusing too much on membership sign ups and ignoring other performance indicators such as product … [Read more...] about Brand Fails on Reddit: And What You Can Learn
Whether its been the adoption of a dreaded algorithm, a mooted 10,000 character increase, the killing of its share counts, the pointlessness of ‘Moments’, heck even changing its ‘favourite’ button from a star to a heart was a massive thing, there’s a good chance that if you log-in to Twitter you’ll find people kicking-off about Twitter. Much of this is down to the very fact that its users, especially its long-term ones who rode the crest of its initial popularity, are so loyal to the channel and don’t want to see it mutated beyond its unique purpose: serving concise sound-bites and sharing links in real-time. But as Twitter deals with a stagnant user growth, partly due to a trend away from public social to private messaging, partly because Twitter is difficult to master for new adopters, the company has to try new things in order to stay relevant. Today sees our second ever weekly #ClickZChat, where the good people of SEW and ClickZ take to … [Read more...] about 24 slightly depressing stats on the ‘fall’ of Twitter