Here’s a question… What’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or, is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” Well yes…and no. Because, without knowing your one content marketing thing, you’re putting your revenue at risk. Here’s why. What’s the ONE Thing, anyway? Gary Keller, founder of Keller Williams Realty, Inc., coined the “ONE Thing” concept. His thought? “What’s the ONE Thing I could do, such that by doing it everything else would be easier or unnecessary?” For instance: You may not be a “saver,” but you’ve found that automatic deductions from your checking account helps you build a robust safety net. You’ve found a bedtime ritual helps you sleep a full 8-hours. You know you can fall asleep … [Read more...] about What’s Your ONE Content Marketing Thing?
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Back in January, we reported that when you look at the new Google Search Console Performance report and compare it to the old Search Analytics report, they do have the same data but the day they plot the data is a day off from each other. With Google shutting down the old Search Analytics report in two days from now, this is a concern for some.Here is the old Search Analytics report for a client; notice it says the data is plotted for December 8th:Here is the new Search Performance report for a client; notice it says the data is plotted for December 7th:Which is it Google?Does it really matter? Some think so.Forum discussion at blog comments powered by … [Read more...] about Google Search Console Performance Reports & Search Analytics One Day Off Still
It is no secret that human review has been playing a bigger role at Google over the past couple years. And we are emotional beings… no matter how logical the guidelines may be, emotions cause human errors. But not all sites that get penalized are penalized in error. Many deserve it. Sadly, Google’s guidelines for its “remote quality raters,” people who are paid by Google to help with quality control, are clearer than the public guidelines for webmasters. Why? Google is using these remote quality raters as an effective and efficient piece of the relevancy algorithm. When spam is good enough I have read and re-read leaked Google guidelines for remote quality raters from 2003, 2005, and 2007. The general intent was similar in all 3 document sets, but the specifics changed as the web changed. One of the most revealing quotes from the 2007 document was about music lyrics sites: “Exceptions (scraped content that is not Spam), Lyrics, poems, ringtones (that the … [Read more...] about One Day You’re Optimized, The Next Day You’re A Spammer
Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close the skills gap and keep yourself relevant in a changing market. Experience can only take you so far — the dynamic nature of the world we live in has made specialized training a must. If you’re a marketer who wants to stay competitive, you’ve got to keep your digital marketing skills on the cutting edge. So what are your options? We’ve handpicked and reviewed the best digital marketing training courses from around the world to help you build a successful career in the field. 1. Simplilearn’s Full Stack Digital Marketer Masters Program The Full Stack Digital Marketer Masters Program aims to get you industry-ready with … [Read more...] about The 5 best digital marketing courses for the modern-day marketer
Most people make resolutions at the turn of the year—lose the weight, eat better, work on relationships with friends and family, etc. But how many people think about creating resolutions for their business? The New Year is a great time to improve yourself both personally and professionally, break out of your comfort zone, experiment with new ideas, and take on new challenges. Here is a list of New Year’s resolutions that could help enhance your business in 2017. Resolution 1: Consider Updating Your Look The New Year is often a great time to try out a new haircut or wardrobe, so why not consider updating your business’s look as well? This doesn’t have to mean a complete overhaul (in fact, we don’t recommend changing everything about your brand). Instead, think of a few simple updates you could incorporate to give your company a fresh and perhaps more functional style. This could be anything from revamping your home page to better optimize your mobile … [Read more...] about 6 New Year’s Resolutions for the Modern Day Marketer