If I want to sell it, one thing I’ve learned is that if you package the company from a brand name and a structure, a company is not just about the product. It’s about the infrastructure. It’s about the employees. It’s about the ability for somebody to come in, take it over, and replace you and be successful. The more you can think about your projects as individual companies and set them up that way, the more you set yourself up for success in being able to remove yourself from it in the future. … [Read more...] about How to Own Multiple Online Businesses with Brent Csutoras [PODCAST]
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You want to be targeting keywords that are within that 70%. Why? Because when you do, you’re going to get the most targeted traffic — i.e., the users who are most interested in your product or service. You don’t have to have number one ranking to have a successful business. There are more sources of traffic and conversions than just visitors who access your site because it’s number one on Google. … [Read more...] about 6 Aspects of SEO Entrepreneurs Can Stop Worrying About
So, some people turn to the “dark side” of search marketing – “black hat marketing”. It’s against Google’s TOS, but that doesn’t stop many businesses from trying to game the system. For some, results come quickly, and it’s hard to argue with money in the till. At the same time, there’s that little voice in the back of your head that’s telling you, “This is wrong. You’re going to get caught, and your website is going to be toast!” … [Read more...] about Does Google Discriminate Against Some Businesses?
If you were looking into selling shoes online, you would now know based on the ad analysis that you either need to have a known brand or be very competitive with prices and have flawless shipping set up. New businesses don’t have a known brand, so you either need to be aware of the fact that you need a lot of budget to compete as a brand or you now know that your only way is to beat people’s prices and better have the fastest free shipping in place that the world has ever seen. … [Read more...] about 5 Ways To Determine if Your Business Idea is Worth It
#2 Budgets Versus Costs Investors (or some clients that are new to online marketing if you are an agency) want to see the exact budget for the next 3 months, the following 4 months, and so on. Most of the time, that budget is nowhere near accurate. Additionally, while there is always the expectation of the magical boost to the bottom line, when the first online marketing proposal is looked at, the budget is often considered as cost. But you need to separate budget, actual campaign spend (which is indicated in 99% of platforms as “cost”), and actual cost, meaning the cost of people working on the campaign. … [Read more...] about 5 Biggest Digital Marketing Mistakes by Entrepreneurs