Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Brent Csutoras, SEJ’s Chief Social Media Strategist, joined SEJ Executive Editor Kelsey Jones to talk about how to manage multiple online businesses effectively. I own a couple of companies and you do, too. I wanted to talk a little bit more about how you manage all that because I think in the marketing and digital realm, that’s a lot more common. Brent: I think the big question is going to be “How do you manage them effectively?” I don’t know if I necessarily do that, but I’m happy to share. I’ve managed to build and fail and succeed, and abandoned the various companies and projects along the way. Kelsey: It’s a lot of trial and error. You own both Pixel Road Designs and Kairay Media. Pixel Road is more of graphic designs and infographic, and Kairay is social media. … [Read more...] about How to Own Multiple Online Businesses with Brent Csutoras [PODCAST]
Online business entrepreneur courses
Here’s the deal. You’re a busy entrepreneur. You’ve got a lot on your plate. You’ve got deals in the pipeline. You’ve got things to do. And then you’ve got SEO. And, since you don’t have much of a budget yet, you probably have to do it yourself. It can be stressful. Why? Because all around you in the digital marketing world are people screaming “This is important!!” “Oh, and this is important, too!” “You’ve got to do this!” “Make sure you understand the algorithm changes!” “Watch this video!” “Read this article!” Who has time for that? Not you. Your goal is to get your website up, get it ranking for the right keywords, and work to build your business, right? If that’s your jam, then there are a few things you can finally stop worrying about. 1. Stop Worrying About Number One Ranking You want to rank number one, right? Of course you do. Everyone does. SEOs have … [Read more...] about 6 Aspects of SEO Entrepreneurs Can Stop Worrying About
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Being an entrepreneur is attractive for many reasons. Some people think about opening a business all their life but never get around to actually doing it. They are living on ‘Someday Isle’ as motivational speaker Jack Canfield often likes to say. Someday, I’ll tidy up the garage. Someday, I’ll hang that picture. Someday, I’ll open a business. Then there are people who open one or more businesses, hustle their way through whatever gets thrown their way, and make it with a little bit of luck and lots of ambition. I am very familiar with that kind of person. As a matter of fact, I see this person every day when I look in the mirror. Then there are the people in between which is where most people are at. You have a million business ideas or maybe just this one nagging ideagasm that just doesn’t seem to go away. The question is, where do you start? How do you know whether a business idea is worth pursuing? I met someone in this exact situation just a few … [Read more...] about 5 Ways To Determine if Your Business Idea is Worth It
A recent survey by Profoundry, reported that only 8% of startups outsource their marketing to a consultant or an agency and 65% of startups have never received nor considered any formal digital marketing training. With the added pressure of being funded, startups have to find the right balance between what makes sense from a digital marketing point of view and what will please investors and venture capitalists. Here are five of the biggest digital marketing mistakes made by startups and how to fix them. #1 Pilots and Year-Long Marketing Plans Investors like to see progress and a strategic approach to growing businesses. Frequently, startups that are funded or are looking to get a VC on board create a 9-12 month marketing plan. That plan usually consists of a three-month pilot phase and two or three expansion phases. Online advertising changes fast and new ad formats come out every 8-12 weeks, meaning you are planning ahead without considering any new ad formats. Additionally, one of … [Read more...] about 5 Biggest Digital Marketing Mistakes by Entrepreneurs