Businesses can opt to create a saved audience, and choose their audience based on demographics, location, interests, purchase history and online behaviours. They can also opt for a custom audience which they can collect themselves from customer databases that link to Facebook profiles. A lookalike audience collects a custom audience and creates a mirror audience based on the information from the original Facebook profiles. If you target your audience right, you can make sure your ads get in front of the right people. … [Read more...] about Facebook Advertising for Small Businesses (2019 Update)
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Located in the heart of Silicon Valley, it only seems fair that Stanford University would be on top of current marketing trends by having a marketing curriculum that will “demonstrate to students the implications of these insights for different areas of marketing practice, including branding, pricing, new product development, advertising and marketing communication, channels of distribution, and marketing research.” In fact, Stanford’s Business School was ranked the top business school in the country by US News, as well the top institution for Entrepreneurship and third in Marketing. … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
Consider the travel industry. If you sell vacation packages, the keyword “spring break” might be highly profitable during a very short window but get few hits during the rest of the year. When the software sees how poorly “spring break” performs for rest of the year, it will conclude that it’s not worth your money and decrease your bids. Then, when buying season comes around again, you’ll have lost a big money-maker. … [Read more...] about Is it right for your business?
6. Dilute It All businesses should expect a few negative reviews, but if your overall review profile on a particular site shows these to be outliers and a small percentage compared with mostly positive reviews, then it simply doesn’t damage you in most cases. In fact, when I view a business that has only positive reviews, it starts making my “bullshit meter” go off a bit — having some negative reviews is normal and helps give your company a believable identity on a review site. … [Read more...] about How To Fix A Damning Business Review
Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000 most expensive English-language keywords over a 90-day period. … [Read more...] about Insurance, Loan-Related Keywords Are Google’s Cash Cows