Designing Your Ads The creative used in your ads should always reflect your brand as well as the goal of your campaign. You are only restricted by the dimension sizes for your chosen ad formats, as well as Facebooks user guidelines. Small businesses should consider what they’re promoting, who they’re targeting and their budget when they decide on the right format to use. … [Read more...] about Facebook Advertising for Small Businesses (2019 Update)
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More recently, however, Georgetown’s Center For Continuing & Professional Education has a Certificate in Digital Marketing. This program helps students grasp the world of multi-channel marketing, apply advanced technical skills to develop relationships, and use analytic and reporting tools to synthesize data. This program is designed for entrepreneurs, consultants, or anyone involved with advertising, marketing, and public relations. … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
For example, if you are in the fashion, entertainment or consumer technology industries, trends may change so rapidly that you have to predict the “next big thing” to stay abreast of the market. If you hand your advertising over to your trained monkey, he’ll need a lot of data before suggesting new keywords, so you’ll always find yourself on the tail end of the wave. … [Read more...] about Is it right for your business?
This is just outside the realm of feasibility for the majority of businesses — and even if you’re convinced you’re clever enough to do this, there are two big reasons why you maybe still shouldn’t attempt it: (a) your case may not be as convincing as you think, or if you’re using humor you probably aren’t going to be as funny as you think; or (b) even if your case is good and you’re skilled enough to reasonably attempt it, responding to negativity with either negativity or humor may cast you in a highly unprofessional light for many potential consumers, making them look elsewhere for business. … [Read more...] about How To Fix A Damning Business Review
Next in line came the Loans category, commanding 12.8% of revenue with CPCs as high as $44.28. Typical keywords in Loans include “consolidate graduate student loans,” and “fixed home equity loan rates.” Third was the “Mortgage” category, which, one supposes, could have been put together with Loans. As its own category, Mortgages represented 9% of revenue, with the highest CPM coming in at $47.12. … [Read more...] about Insurance, Loan-Related Keywords Are Google’s Cash Cows