The University of Washington also offers a Certificate in Advanced Online Marketing through its Professional and Continuing Education. The program provides a hands-on opportunity to develop an online marketing plan, and allows students to learn “marketing methods for generating online traffic and customer engagement, including SEO, mobile and email marketing, pay-per-click and social media.” … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
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Are you going to try to optimize with keywords, semantics, cocitation, internal linking? How are you going to determine the audience responding most, and then how are you going to write for a diverse audience? If you’re writing for another blog or you have multiple writers for your one blog, how are you going to make sure all of the writing has a consistent tone and style? Should you hire writers who are experts in the subject matter, or writers who are experts at writing content online? In certain industries, it can be tough to find both. How much are you going to pay writers? How many articles are you able to write and publish per week? Who is going to manage the content? You have to think about responding to comments, making sure links are not broken, etc. When it comes to content marketing, what Analytics reports are you going to use to make conclusions? Who will be posting content online? How will you incorporate different content types—video, infographics, eBooks, … [Read more...] about 8 Free Courses on Content Marketing and Writing
Michelle Stern, Client Services Director, iProspect An expert in search and marketing research and strategy, Stern is a Client Services Director at iProspect, and has grown businesses through organic and paid search in the B2B, pharmaceutical, travel, and retail industries. In this role, she leads multiple teams and is responsible for delivering superior search results, providing strategic value to clients, driving innovation in search, and developing managers, specialists, and analysts. Part of the Aegis Media group for nearly a decade now, Stern has taught at iProspect University in London, and has provided strategic direction for Fortune 500 clients and numerous top brands, including Hewlett-Packard, ExxonMobil, Kraft, Bank of America, Johnson & Johnson, and Kellogg’s. A passionate evangelist for search, Stern writes about online marketing topics, such as social media and attribution management for various publications, including Search Engine Land and Search Marketing … [Read more...] about Moral Dilemma Or Business Decision?
"Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!" … [Read more...] about Search Marketing Certification Courses
Local vs. National Depending on your company’s offering, it is also essential to identify whether you should advertise to a local or nationwide market. For smaller businesses that thrive on local business, it is critical to set the geo-targeting parameters with as much precision as possible to match the company’s service areas. For such campaigns, Pandora offers geo-targeting as granular as the zip code level. Whether you bake the best pizza on the block or are the quickest computer repairman in town, Pandora is the perfect medium for broadcasting your message to listeners in the area who may want to engage with your business to purchase the services you provide. … [Read more...] about Three Super Useful Tips to Utilize Pandora Ads and Grow Your Business