This department first offered an Interactive Advertising course in the Fall of 1995, which has been built upon over the last two decades. Gene Kincaid, Senior Lecturer in the TexasMedia program commented, “Our department’s interactive focus is almost 20 years old! We have built a strong alumni network and they continue to support and become involved in our efforts.” In fact, this program has named the top institution to offer degrees in digital advertising by the Interactive Advertising Bureau. … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
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This might seem unconventional, but part of content marketing is knowing how to take advantage of all WordPress has to offer. This is important for SEO as well as user experience. The course covers posts vs. pages, the Content Editor, media files, categories and tags, content widgets, and more confusing little options you have. It’s definitely a basic course and best for beginners, but necessary if you have any questions about what WordPress can offer. … [Read more...] about 8 Free Courses on Content Marketing and Writing
By Appointment Only (BAO) and Hoover’s are in the same industry: business intelligence. Given that, I wasn’t surprised to see that BAO is in position #2 for the query “Hoover’s.” Even though Google probably doesn’t deem BAO very relevant to the query “Hoover’s” (after all, I couldn’t find any part of BAO’s site that mentions Hoover’s), it is relevant to BAO’s acquisition plan. And BAO is smart not to outbid Hoover’s since most folks searching on branded terms know what they want and who they want it from. Being in position #2 allows BAO to still capture some of the searchers who can still be swayed, but at a lower cost than position #1. If BAO were really smart and wanted to pay less per click on the term “Hoover’s,” they should include it on their landing page (perhaps comparing the two products) in order to increase its Google quality score. … [Read more...] about Moral Dilemma Or Business Decision?
"Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!" … [Read more...] about Search Marketing Certification Courses
Video ads are split between Video Everywhere and Platform-Specific Video engagements. Both are compatible with Pandora’s web, mobile, and tablet interfaces. With Video Everywhere, you can grab the attention of the listener during transitional moments, delivering a cross-platform presence to serve the videos only during user interactions and then serve a follow-up banner for further engagement. With Platform-Specific Video, you are guaranteed impressions on the platform of your choice, even serving full-screen videos to truly capture the attention of a given listener. … [Read more...] about Three Super Useful Tips to Utilize Pandora Ads and Grow Your Business