More recently, however, Georgetown’s Center For Continuing & Professional Education has a Certificate in Digital Marketing. This program helps students grasp the world of multi-channel marketing, apply advanced technical skills to develop relationships, and use analytic and reporting tools to synthesize data. This program is designed for entrepreneurs, consultants, or anyone involved with advertising, marketing, and public relations. … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
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Ford was an unknown name to me, but her loyal followers seem to swear by her advice so I gave the course a try, and was very impressed. She has worked with government agencies, Fortune 500 companies, and many more across the board. This subject matter is one that seems fairly simple, but planning can be very intricate. Like Godin’s class, she helps you create a resource library to refer back to in the future and makes sure that you walk away with three months planned for your online content. … [Read more...] about 8 Free Courses on Content Marketing and Writing
At first pass this may not sound like a big deal, but think it through. If you’re managing your paid search (PPC) program well, you have an overall objective to meet, and it’s the low cost branded conversions that fund the more expensive non-branded conversions. Once the CPC for branded terms increases, this will cause the overall program’s cost per acquisition (CPA) to increase (so long as your conversion rate doesn’t increase). Then you’ll be faced with the decision of whether to bid lower on non-branded terms, or increase the amount you’re willing to pay for a new acquisition. … [Read more...] about Moral Dilemma Or Business Decision?
"Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!" … [Read more...] about Search Marketing Certification Courses
Video Video advertisements should always be as concise as possible, ensuring that the user who is in the middle of a listening experience can still enjoy the brief advertisement and get a good understanding of what your business has to offer. Video remains the most dynamic and engaging format for demonstrating the value proposition of a product or service and is often effective at persuading users to take a moment to learn more about your company. Make sure your spot is fun and creative. … [Read more...] about Three Super Useful Tips to Utilize Pandora Ads and Grow Your Business