Located in the heart of Silicon Valley, it only seems fair that Stanford University would be on top of current marketing trends by having a marketing curriculum that will “demonstrate to students the implications of these insights for different areas of marketing practice, including branding, pricing, new product development, advertising and marketing communication, channels of distribution, and marketing research.” In fact, Stanford’s Business School was ranked the top business school in the country by US News, as well the top institution for Entrepreneurship and third in Marketing. … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
Online college courses for business
This course is obviously best for B2B companies, but it’s worth mentioning because it’s one of the few good Udemy classes that are free. The course is by William Flanagan, CEO and Founder of Audienti, and it’s great because it uses actual scenarios that Flanagan has dealt with in his own business as well as his clients. There are six sections to the class, including Creating Interesting Relevant Content, Publishing Content for Conversion, and Getting Content in front of Your Audience. … [Read more...] about 8 Free Courses on Content Marketing and Writing
Michelle Stern, Client Services Director, iProspect An expert in search and marketing research and strategy, Stern is a Client Services Director at iProspect, and has grown businesses through organic and paid search in the B2B, pharmaceutical, travel, and retail industries. In this role, she leads multiple teams and is responsible for delivering superior search results, providing strategic value to clients, driving innovation in search, and developing managers, specialists, and analysts. Part of the Aegis Media group for nearly a decade now, Stern has taught at iProspect University in London, and has provided strategic direction for Fortune 500 clients and numerous top brands, including Hewlett-Packard, ExxonMobil, Kraft, Bank of America, Johnson & Johnson, and Kellogg’s. A passionate evangelist for search, Stern writes about online marketing topics, such as social media and attribution management for various publications, including Search Engine Land and Search Marketing … [Read more...] about Moral Dilemma Or Business Decision?
"Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!" … [Read more...] about Search Marketing Certification Courses
Local vs. National Depending on your company’s offering, it is also essential to identify whether you should advertise to a local or nationwide market. For smaller businesses that thrive on local business, it is critical to set the geo-targeting parameters with as much precision as possible to match the company’s service areas. For such campaigns, Pandora offers geo-targeting as granular as the zip code level. Whether you bake the best pizza on the block or are the quickest computer repairman in town, Pandora is the perfect medium for broadcasting your message to listeners in the area who may want to engage with your business to purchase the services you provide. … [Read more...] about Three Super Useful Tips to Utilize Pandora Ads and Grow Your Business