Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than the national average of 11% for all occupations. While that sound promising for anyone pursuing a career in digital marketing, the education required for these skills seems to be lacking. This isn’t exactly a new development. Marketers have been discussing this topic for several years now. Take, for example, John Rampton, who shared on Inc.com that “79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques,” according to Circle Marketing’s 2013 B2B Leaders report. Stuart Draper, CEO … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
Online college courses for business
Whether you’ve given writing content for the web a shot or not, it’s safe to say that in most situations a little bit of training is needed. Writing content online definitely sounds easy enough, but there are actually many different kinds of content that get published, all with different marketing needs. You have to think about more than just the words on a page. Consider: Are you going to try to optimize with keywords, semantics, cocitation, internal linking? How are you going to determine the audience responding most, and then how are you going to write for a diverse audience? If you’re writing for another blog or you have multiple writers for your one blog, how are you going to make sure all of the writing has a consistent tone and style? Should you hire writers who are experts in the subject matter, or writers who are experts at writing content online? In certain industries, it can be tough to find both. How much are you going to pay writers? How many articles … [Read more...] about 8 Free Courses on Content Marketing and Writing
Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal. Well, you’re not alone. Many search marketers grapple with this decision at one time or another. The issue? Bidding on competitors’ branded terms. Your hesitancy is both understandable and prudent as this is an important decision. However, it has far less to do with morals than pure business principals. In fact, it should be based on the same standards you measure everything else with: value, risk, and timing. Gaining an understanding of each may help you decide if bidding on your competitors’ branded terms makes sense for you. Why Google allows it But before we delve into each of these considerations, it might be helpful to first understand why Google allows advertisers to bid on competitors’ branded terms. Their reason? They claim it … [Read more...] about Moral Dilemma Or Business Decision?
We are happy to announce that Search Engine Guide is now offering search marketing certification courses in partnership with Market Motive. These are 100% online courses priced from $299 to $3500 and are taught by an all-star faculty -- including our own Editor in Chief, Jennifer Laycock: We are also offering annual and monthly learning plans where members have unlimited access to streaming video classes, weekly webinar-style workshops and self-paced certification courses in all topics. For the serious marketer, apply now for the September 14 Master Certification Course. This $3500 program includes 90 days of intensive interaction and study with the "Dream Team" internet marketing faculty covering SEO, PPC, Web Analytics, and Social Media Marketing. Coupon Codes: To kick off our new courses, we are offering several coupons just for Search Engine Guide readers: SEGMC1K9 $2500 ($1000-off) Master Certification Course in … [Read more...] about Search Marketing Certification Courses
Music streaming services have now become the simplest way to give any music lover access to millions of songs in the palm of their hands. These services have now overtaken traditional platforms in popularity and usage, with 50.9% of listening time dedicated to digital audio as opposed to 40.2% for AM/FM Radio. The music variety and convenience of streaming services attract users. Pandora: A Customized Experience Pandora has become one of the most used music streaming services in the past decade, offering a diverse array of radio stations to choose from—all of which can be customized by users to better suit their personal tastes. By allowing listeners to thumbs up or thumbs down any songs that come their way, Pandora’s playlist algorithm can collect feedback in real-time to deliver a more personalized and enjoyable listening experience. The cultural shift towards streaming services has created a unique opportunity for advertisers. With the average user spending … [Read more...] about Three Super Useful Tips to Utilize Pandora Ads and Grow Your Business