Despite growing criticism, these sites have remained legal, until last month when the Nevada Gaming Commission ruled that these sites constituted online unlicensed betting. Despite the great lengths that the executives and PR teams at these companies have gone to distance themselves from any statement that remotely resembled the words “online betting”, the Nevada attorney general cited as evidence something that the executives probably had no idea existed. Image alt tags. … [Read more...] about How Alt Tags can Hurt Your Business
Online college for business
This department first offered an Interactive Advertising course in the Fall of 1995, which has been built upon over the last two decades. Gene Kincaid, Senior Lecturer in the TexasMedia program commented, “Our department’s interactive focus is almost 20 years old! We have built a strong alumni network and they continue to support and become involved in our efforts.” In fact, this program has named the top institution to offer degrees in digital advertising by the Interactive Advertising Bureau. … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
It doesn’t always have to be a blog post. For a real estate agent in Ann Arbor, doing an interview with the owner of a craft beer bar is the same formula. Beer has nothing to do with real estate, but it has everything to do with a demographic she wants to reach in her local market. … [Read more...] about Become the voice online for your market
Years in business. It’s not entirely clear, but it may be that a business with greater seniority could be preferred above newer businesses. This would make some sense, because a business that’s been around longer will be more likely to be well-known and more likely to be used as a navigational reference point. If true, age of business is only has a weak influence, I believe. In my exploration of landmark icons, I’ve found a number of cases where newer businesses in the entertainment/restaurant/hotel categories were displayed before some older businesses in the same area. … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
Finally, a last suggestion to those working in the not-for-profit sector: if your site includes a link to allow for donations, make sure you have the Internal Revenue Service (IRS) non-profit status clearly stated on the page where your click lands. Even if a viewer must click to a different page to make an online donation, the IRS info (501 c 3, as an example) must be found on the page where the initial click-through arrives. If the entity does not have this information on the page, a strong likelihood exists that search engines will reject the campaign. Do not run the risk of delaying your campaign launch by not having this content visible. … [Read more...] about 5 Simple SEM & Website Tips for Small Businesses & Non-Profits