Anyone who has turned on a TV, read a newspaper, or used the Internet in the last year has likely been bombarded by ads for the controversial fantasy sports sites like FanDuel and DraftKings. The controversy stems from the uncanny similarities that fantasy sports, which is legal, has to online poker, which is illegal. Despite growing criticism, these sites have remained legal, until last month when the Nevada Gaming Commission ruled that these sites constituted online unlicensed betting. Despite the great lengths that the executives and PR teams at these companies have gone to distance themselves from any statement that remotely resembled the words “online betting”, the Nevada attorney general cited as evidence something that the executives probably had no idea existed. Image alt tags. (Editor note: although the technical, correct term is “alt attributes” in this instance, our industry regularly refers to them as alt tags. For the purpose of this article, the … [Read more...] about How Alt Tags can Hurt Your Business
Online college for business
Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than the national average of 11% for all occupations. While that sound promising for anyone pursuing a career in digital marketing, the education required for these skills seems to be lacking. This isn’t exactly a new development. Marketers have been discussing this topic for several years now. Take, for example, John Rampton, who shared on Inc.com that “79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques,” according to Circle Marketing’s 2013 B2B Leaders report. Stuart Draper, CEO … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on social media. Instead, it’s worth writing about what your audience cares about: your local community! Where you sell and who you sell to are more important than what you’re selling. The local long-tail opportunity Here’s an example. A local insurance agency I work with has long ranked in the first position organically and in the local map pack for most of their services. They sell auto, home, life, health and business insurance. This client also has a positive reputation online, earning rave reviews on Google and Facebook. However, they weren’t gaining followers on social media, and website visitors were … [Read more...] about Become the voice online for your market
In August Google quietly began incorporating small, clickable areas within maps, for parks, landmarks—and yes, even some businesses. These clickable “landmark icons” appear for any kinds of searches, even simple address searches. For a business, what does it take to achieve “landmark” status? Online mapping providers have long offered add-on features beyond the basics of streets, cities and address pinpointing. Additional features have included things like county boundary lines, lakes, rivers, creeks, parks, major local landmarks and historical or cultural places. When you think about it, inclusion of distinctive natural features and landmarks makes a lot of sense in maps. Not only are they things which people may frequently try to find, but landmarks by their nature also help people to further orient themselves when trying to give directions or recognize where they are in relation to the environment. Example of Landmark Business Icons in Google … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
I have worked in the online ad world for a few years now, and have had the opportunity to review a large number of websites. Many were full of information with lots of bells and whistles and features that made them appear sophisticated, while others were skeletal in content and simple in their organization. Either of these types of sites may glean terrific results for the small business owner, but there are a few aspects that help to ensure that a search campaign launches successfully with very rapid ramp up in traffic delivery. Here are a few suggestions that may seem obvious, but you’d be surprised how many websites do not observe these simple practices! Location, location, location Sometimes website owners/business people must assume that if a visitor is looking at their website, that visitor must be in the same geographic location as the business. As we all know, this isn’t a given. Making sure your location is indicated on your website makes all the difference in how … [Read more...] about 5 Simple SEM & Website Tips for Small Businesses & Non-Profits